Project Submission

1. Shalabh Ahuja : shalabh@conserveindia.org

2. Problem
 Urban Poverty
 Urban Waste
 Insufficient waste removal
capacity
 No space for landfills
Existing Alternatives
 Urban Poverty – Largely unaddressed
 Urban Waste – Landfill or Incineration

3. Solution
a) Train people to up-cycle Waste …

4. b) ….into Products for sale &…

5. c)….Connect poverty to Fashion designers &
Boutique stores.
High Level Concept : Waste = Resource
Design = Revenue

6. Key Metrics Traction
 No. of Jobs created  320
 Increase in income levels  2x to 5x
 Amount of waste up-cycled  Over 300 tons
 Volume of sales  $ 5,00,000
 Slum School ( Year 1 )  42

7. Unfair Advantage
 Patented technology Process
 Existing Loyal supply chain
 Ctreative Design & innovation
Channels
 Trade Shows
 E-commerce
 Design Schools
 Social Media

8. Customer Segments  Boutique Stores
 Retail Chains
 Designer Shops
 World shops
Product sold in both, Mainstream
& Fair Trade Outlets

10. Team
Shalabh Ahuja Anita Ahuja Gaurav Dhingra
Serial Social Entrepreneur Ashoka Fellow Visual Artist
Unreasonable Institute Fellow Artist & Creative Designer Designer

11. So the next time you buy a bag…
…..Buy more than a bag,
Buy Impact!!