Hypothesis: Users want a service that helps them find foods nearby based on personal preferences (ie. food allergies, dietetic needs).

1. Team Food Compass

2. Hypothesis
Users want a service that helps them find foods
nearby based on personal preferences
(ie. food allergies, dietetic needs).
Team Food Compass

3. Online Surveys
We posed this hypothesis to 49 respondents via
two separate online surveys.
Team Food Compass

4. Locally grown was the top food preference choice when
searching for foods. Organic, food type (ie. Chinese), and
Low sugar followed close behind.

5. When searching for food, price, restaurant type, and
location were the top 3 priorities.

6. When it comes to other features, making a reservation and
getting directions (a great tie-in to the “compass” name)
topped the list.

7. Other considerations specified include: food and diet, celebrity
chef restaurants, food and wine magazine award
winners, James Beard chef winners and ethnic cuisines.

8. 7/19 use a mobile app “almost every time they eat out.”

9. Promotions and incentives received a majority response (14
out of 19).
Distance does not appear to be a significant factor, although
this may be skewed by the limited responses received through
the survey.

10. Food allergies top the list, with low-sugar diet restrictions
coming in a close second with 8/19 respondents selecting
this option.

11. 15/19 respondents are willing to share their food
preferences with the restaurant where they’ll be dining.

12. Additional Analysis:
Dietary restrictions and concerns are not a significant primary factor;
however the survey results indicate that when combined with social sharing
options, respondents are more likely to submit their dietary preferences in
exchange for faster response times, and/or restaurant incentives or special
accommodations.
Therefore, dietary restrictions form a valid secondary factor for biasing
search results (based on custom user profiles, but not necessarily as a
search criterion).
Team Food Compass

13. Summary
Hypothesis Validated.
Team Food Compass