SlideShare una empresa de Scribd logo

Rural segmentation

•Descargar como PPT, PDF•
•
Partha Chatterjee
Partha Chatterjee

The presentation deals with the segmentation, targeting and positioning in rural markets

EducaciónEmpresarialesNoticias y política
1 de 30
MODULE 5 SEGMENTING, TARGETING, POSITIONING AND PRODUCT STRATEGY PRESENTED BY PRAVEEN PRABHU AND PARTHA SARTHI CHATTERJEE
Introduction ,[object Object],[object Object],[object Object]
Segmenting, Targeting and Positioning. Decision Actions Segmenting ,[object Object],[object Object],Targeting ,[object Object],[object Object],Positioning ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation Basis of Segmentation
 
Targeting ,[object Object]
Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object]
Targeting ,[object Object],[object Object]
Positioning ,[object Object]
Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object],[object Object]
Product Strategy ,[object Object]
Product Strategy Marketing Mix Challenges 4Ps (Tools) 4As (Challenges) Product Acceptability Price Affordability Place Availability Promotion Awareness
Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

Recomendados

Pricing strategies in rural marketing
Pricing strategies in rural marketingPricing strategies in rural marketing
Pricing strategies in rural marketingisrarullah yousafzai
 
Recent innovations in rural marketing
Recent innovations in rural marketingRecent innovations in rural marketing
Recent innovations in rural marketingChandan Puri
 
distribution system in rural markets
distribution system in rural marketsdistribution system in rural markets
distribution system in rural marketsshikhu_baba
 
Branding in rural marketing
Branding in rural marketingBranding in rural marketing
Branding in rural marketingRanjit Achary
 
Targeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketTargeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketNishit Mehta
 
Rural marketing research new
Rural marketing research newRural marketing research new
Rural marketing research newRamendra Tripathi
 
Rural vs. urban marketing
Rural vs. urban marketingRural vs. urban marketing
Rural vs. urban marketingVijyata Singh
 
Rural consumer behaviour
Rural consumer behaviourRural consumer behaviour
Rural consumer behaviourTribhuvan University
 

Recomendados

Pricing strategies in rural marketing
Pricing strategies in rural marketingPricing strategies in rural marketing
Pricing strategies in rural marketingisrarullah yousafzai
 
Recent innovations in rural marketing
Recent innovations in rural marketingRecent innovations in rural marketing
Recent innovations in rural marketingChandan Puri
 
distribution system in rural markets
distribution system in rural marketsdistribution system in rural markets
distribution system in rural marketsshikhu_baba
 
Branding in rural marketing
Branding in rural marketingBranding in rural marketing
Branding in rural marketingRanjit Achary
 
Targeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketTargeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketNishit Mehta
 
Rural marketing research new
Rural marketing research newRural marketing research new
Rural marketing research newRamendra Tripathi
 
Rural vs. urban marketing
Rural vs. urban marketingRural vs. urban marketing
Rural vs. urban marketingVijyata Singh
 
Rural consumer behaviour
Rural consumer behaviourRural consumer behaviour
Rural consumer behaviourTribhuvan University
 
Rural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchRural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchArsh Koul
 
Rural Pricing strategy
Rural Pricing strategyRural Pricing strategy
Rural Pricing strategyBrahm Sharma
 
Rural Marketing, Basics
Rural Marketing, BasicsRural Marketing, Basics
Rural Marketing, BasicsRajendran Ananda Krishnan
 
ROLE OF IT IN RURAL MARKETING
ROLE OF IT IN RURAL MARKETINGROLE OF IT IN RURAL MARKETING
ROLE OF IT IN RURAL MARKETINGKrishan Sen
 
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysisRural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysistrupti soni
 
Rural Marketing Mix
Rural Marketing MixRural Marketing Mix
Rural Marketing Mixrobinslides
 
Rural Product strategy
Rural Product strategyRural Product strategy
Rural Product strategyBrahm Sharma
 
Rural Marketing Research
Rural Marketing ResearchRural Marketing Research
Rural Marketing ResearchSavi Arora
 
Rural consumer behavior
Rural consumer behaviorRural consumer behavior
Rural consumer behaviorHarkamal Singh
 
Rural Consumer Behaviour
Rural Consumer BehaviourRural Consumer Behaviour
Rural Consumer BehaviourVijyata Singh
 
Evolution of Rural marketing
Evolution of Rural marketingEvolution of Rural marketing
Evolution of Rural marketingVijyata Singh
 
Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural MarketngChandan Singh
 
Marketing Mix for Rural market
Marketing Mix for Rural market Marketing Mix for Rural market
Marketing Mix for Rural market Taresh Harvansh
 
Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior. Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior. Rajendran Ananda Krishnan
 
Rural marketing strategies
Rural marketing strategiesRural marketing strategies
Rural marketing strategiesNipankar guha
 
Pricing strategy in rural market
Pricing strategy in rural marketPricing strategy in rural market
Pricing strategy in rural marketShikha Gupta
 
Rural marketing ppt
Rural marketing pptRural marketing ppt
Rural marketing pptRajalaxmi Prakash
 
Rural advertisements
Rural advertisementsRural advertisements
Rural advertisementsSunny Sukhija
 
Distribution channels in rural
Distribution channels in ruralDistribution channels in rural
Distribution channels in ruralSandeep Kumar Lukalapu
 
Rural Marketing, Environment
Rural Marketing, Environment Rural Marketing, Environment
Rural Marketing, Environment Rajendran Ananda Krishnan
 
Marketing Lecture 5.pptx
Marketing Lecture 5.pptxMarketing Lecture 5.pptx
Marketing Lecture 5.pptxMuhammadJoy
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Alwyn Lau
 

Más contenido relacionado

La actualidad más candente

Rural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchRural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchArsh Koul
 
Rural Pricing strategy
Rural Pricing strategyRural Pricing strategy
Rural Pricing strategyBrahm Sharma
 
ROLE OF IT IN RURAL MARKETING
ROLE OF IT IN RURAL MARKETINGROLE OF IT IN RURAL MARKETING
ROLE OF IT IN RURAL MARKETINGKrishan Sen
 
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysisRural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysistrupti soni
 
Rural Marketing Mix
Rural Marketing MixRural Marketing Mix
Rural Marketing Mixrobinslides
 
Rural Product strategy
Rural Product strategyRural Product strategy
Rural Product strategyBrahm Sharma
 
Rural Marketing Research
Rural Marketing ResearchRural Marketing Research
Rural Marketing ResearchSavi Arora
 
Rural consumer behavior
Rural consumer behaviorRural consumer behavior
Rural consumer behaviorHarkamal Singh
 
Rural Consumer Behaviour
Rural Consumer BehaviourRural Consumer Behaviour
Rural Consumer BehaviourVijyata Singh
 
Evolution of Rural marketing
Evolution of Rural marketingEvolution of Rural marketing
Evolution of Rural marketingVijyata Singh
 
Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural MarketngChandan Singh
 
Marketing Mix for Rural market
Marketing Mix for Rural market Marketing Mix for Rural market
Marketing Mix for Rural market Taresh Harvansh
 
Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior. Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior. Rajendran Ananda Krishnan
 
Rural marketing strategies
Rural marketing strategiesRural marketing strategies
Rural marketing strategiesNipankar guha
 
Pricing strategy in rural market
Pricing strategy in rural marketPricing strategy in rural market
Pricing strategy in rural marketShikha Gupta
 
Rural advertisements
Rural advertisementsRural advertisements
Rural advertisementsSunny Sukhija
 

La actualidad más candente (20)

Rural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchRural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing Research
 
Rural Pricing strategy
Rural Pricing strategyRural Pricing strategy
Rural Pricing strategy
 
Rural Marketing, Basics
Rural Marketing, BasicsRural Marketing, Basics
Rural Marketing, Basics
 
ROLE OF IT IN RURAL MARKETING
ROLE OF IT IN RURAL MARKETINGROLE OF IT IN RURAL MARKETING
ROLE OF IT IN RURAL MARKETING
 
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysisRural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
 
Rural Marketing Mix
Rural Marketing MixRural Marketing Mix
Rural Marketing Mix
 
Rural Product strategy
Rural Product strategyRural Product strategy
Rural Product strategy
 
Rural Marketing Research
Rural Marketing ResearchRural Marketing Research
Rural Marketing Research
 
Rural consumer behavior
Rural consumer behaviorRural consumer behavior
Rural consumer behavior
 
Rural Consumer Behaviour
Rural Consumer BehaviourRural Consumer Behaviour
Rural Consumer Behaviour
 
Evolution of Rural marketing
Evolution of Rural marketingEvolution of Rural marketing
Evolution of Rural marketing
 
Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural Marketng
 
Marketing Mix for Rural market
Marketing Mix for Rural market Marketing Mix for Rural market
Marketing Mix for Rural market
 
Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior. Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior.
 
Rural marketing strategies
Rural marketing strategiesRural marketing strategies
Rural marketing strategies
 
Pricing strategy in rural market
Pricing strategy in rural marketPricing strategy in rural market
Pricing strategy in rural market
 
Rural marketing ppt
Rural marketing pptRural marketing ppt
Rural marketing ppt
 
Rural advertisements
Rural advertisementsRural advertisements
Rural advertisements
 
Distribution channels in rural
Distribution channels in ruralDistribution channels in rural
Distribution channels in rural
 
Rural Marketing, Environment
Rural Marketing, Environment Rural Marketing, Environment
Rural Marketing, Environment
 

Similar a Rural segmentation

Marketing Lecture 5.pptx
Marketing Lecture 5.pptxMarketing Lecture 5.pptx
Marketing Lecture 5.pptxMuhammadJoy
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Alwyn Lau
 
Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...
Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...
Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...Md Shaifullar Rabbi
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
Customer_driven_marketing_strategy.pptx
Customer_driven_marketing_strategy.pptxCustomer_driven_marketing_strategy.pptx
Customer_driven_marketing_strategy.pptxsteadyfalcon
 
Marketing STP(MM)(APPROVED-PPT).pptx
Marketing STP(MM)(APPROVED-PPT).pptxMarketing STP(MM)(APPROVED-PPT).pptx
Marketing STP(MM)(APPROVED-PPT).pptxHiteshParmar311308
 
Market Segmentation Overview
Market Segmentation OverviewMarket Segmentation Overview
Market Segmentation Overviewbjk002
 
Strategic issues in service marketing
Strategic issues in service marketingStrategic issues in service marketing
Strategic issues in service marketingdeepu2000
 
Market Segmentation.pptx
Market Segmentation.pptxMarket Segmentation.pptx
Market Segmentation.pptxKULBIR SINGH
 
New market segmentation
New market segmentationNew market segmentation
New market segmentationdeepu2000
 
Segmentation, Targeting & Positioning Strategies.pptx
Segmentation, Targeting & Positioning Strategies.pptxSegmentation, Targeting & Positioning Strategies.pptx
Segmentation, Targeting & Positioning Strategies.pptxPawanBC1
 

Similar a Rural segmentation (20)

Marketing Lecture 5.pptx
Marketing Lecture 5.pptxMarketing Lecture 5.pptx
Marketing Lecture 5.pptx
 
Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07
 
Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...
Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...
Chapter 5 Market Segmentations, Targeting and Positioning in Hospitality indu...
 
2011.07 Marketing
2011.07 Marketing2011.07 Marketing
2011.07 Marketing
 
Kotler pom13e instructor_07
Kotler pom13e instructor_07Kotler pom13e instructor_07
Kotler pom13e instructor_07
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
Customer_driven_marketing_strategy.pptx
Customer_driven_marketing_strategy.pptxCustomer_driven_marketing_strategy.pptx
Customer_driven_marketing_strategy.pptx
 
q6marketsegmentation-155590819134743.pdf
q6marketsegmentation-155590819134743.pdfq6marketsegmentation-155590819134743.pdf
q6marketsegmentation-155590819134743.pdf
 
Market Segmentation
Market Segmentation Market Segmentation
Market Segmentation
 
Marketing STP(MM)(APPROVED-PPT).pptx
Marketing STP(MM)(APPROVED-PPT).pptxMarketing STP(MM)(APPROVED-PPT).pptx
Marketing STP(MM)(APPROVED-PPT).pptx
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
Market Segmentation Overview
Market Segmentation OverviewMarket Segmentation Overview
Market Segmentation Overview
 
Strategic issues in service marketing
Strategic issues in service marketingStrategic issues in service marketing
Strategic issues in service marketing
 
3. STPD
3. STPD3. STPD
3. STPD
 
Market Segmentation.pptx
Market Segmentation.pptxMarket Segmentation.pptx
Market Segmentation.pptx
 
New market segmentation
New market segmentationNew market segmentation
New market segmentation
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
Chaper 7 principal of marketing
Chaper 7 principal of marketingChaper 7 principal of marketing
Chaper 7 principal of marketing
 
Segmentation, Targeting & Positioning Strategies.pptx
Segmentation, Targeting & Positioning Strategies.pptxSegmentation, Targeting & Positioning Strategies.pptx
Segmentation, Targeting & Positioning Strategies.pptx
 

Último

Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxdhanalakshmis0310
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 

Último (20)

Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 

Rural segmentation

  • 1. MODULE 5 SEGMENTING, TARGETING, POSITIONING AND PRODUCT STRATEGY PRESENTED BY PRAVEEN PRABHU AND PARTHA SARTHI CHATTERJEE
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Segmentation Basis of Segmentation
  • 15.  
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Product Strategy Marketing Mix Challenges 4Ps (Tools) 4As (Challenges) Product Acceptability Price Affordability Place Availability Promotion Awareness
  • 27.
  • 28.
  • 29.
  • 30.