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Community Management and Developer Relations with Contactually - Case Study
1. About Jon Gottfried and Twilio “I've
started
to
develop
stronger
Jon
works
as
a
Developer
Evangelist
at
Twilio.
Twilio
provides
a
communica9ons
infrastructure
rela1onships
all
so
that
businesses
can
easily
add
voice
and
text
around
with
both
messaging
func9onality
to
their
applica9ons.
As
the
companies
an
Evangelist,
Jon
works
directly
with
the
developers
and
businesses
that
are
building
on
powered
by
Twilio
top
of
Twilio,
both
in
the
capacity
of
suppor9ng
and
the
hackers
who
exis9ng
applica9ons
and
in
showing
new
innovate
with
businesses
how
they
could
add
Twilio
into
their
Twilio.”
products.
In
many
cases,
Jon
is
the
only
employee
of
Twilio
that
a
customer
will
meet
face-‐to-‐face.
This
sort
of
first-‐
touch
interac9on
also
means
that
Jon
is
oDen
the
person
who
introduces
them
to
other
team
members
within
the
company
who
can
help
them
or
provides
them
with
direct
support
in
geEng
started
with
Twilio.
Following
through
and
following
up
is
impera9ve
to
being
a
successful
Evangelist.
Before Contactually
• Before
Contactually,
Jon
primarily
managed
rela9onships
the
way
“Contactually
helped
many
of
us
do,
by
memory.
ADer
an
event
he
would
follow
up
with
the
people
he
met,
and
conversa9ons
would
oDen
follow. to
surface
old
• While
that
worked
ini9ally,
he
lacked
the
ability
to
help
any
of
them
contacts
that
I
had
long
term.
It
was
essen9ally
impossible
to
remember
everyone
who
he
not
spoken
to
should
contact
every
month
aDer
the
first
mee9ng.
in
a
while
and
helped
How did Contactually help? me
be
more
a@en1ve
to
new
contacts.”
• With
Contactually,
he’s
reminded
to
contact
people
who’ve
slipped
off
his
radar
over
the
course
of
weeks
or
months.
It’s
brought
to
his
aLen9on
contacts
that
he
hadn’t
spoken
to
in
a
while.
He
invested
9me
ini9ally
to
bucket
his
contacts,
but
no9ced
immediate
results,
as
Contactually
now
ensures
that
he’s
following
up
with
the
right
contact
at
the
right
9me.
• For
new
rela9onships,
it’s
helping
him
be
more
aLen9ve.
Right
from
the
first
mee9ng,
he’s
able
to
check
in
regularly
and
constantly
follow-‐up.
This
has
resulted
in
more
in-‐depth
technical
consulta9ons
as
developers
are
building
out
their
Twilio
implementa9ons,
and
cemen9ng
a
deep
rela9onship
between
the
developer
and
Twilio.
• Keeping
in
touch
has
also
allowed
him
to
develop
bigger
rela9onships,
kicking
off
introduc9ons
to
Twilio’s
sales
team,
and
some9mes
causing
engineering
teams
to
develop
new
products.
See more Case Studies at http://contactually.com/stories