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About Jon Gottfried and Twilio                                                      “I've	
  started	
  to	
  
                                                                                                                                          develop	
  stronger	
  
                                                      Jon	
  works	
  as	
  a	
  Developer	
  Evangelist	
  at	
  Twilio.	
  
                                                      Twilio	
  provides	
  a	
  communica9ons	
  infrastructure	
                        rela1onships	
  all	
  
                                                      so	
  that	
  businesses	
  can	
  easily	
  add	
  voice	
  and	
  text	
          around	
  with	
  both	
  
                                                      messaging	
  func9onality	
  to	
  their	
  applica9ons.	
  As	
                    the	
  companies	
  
                                                      an	
  Evangelist,	
  Jon	
  works	
  directly	
  with	
  the	
  
                                                      developers	
  and	
  businesses	
  that	
  are	
  building	
  on	
  
                                                                                                                                          powered	
  by	
  Twilio	
  
                                                      top	
  of	
  Twilio,	
  both	
  in	
  the	
  capacity	
  of	
  suppor9ng	
          and	
  the	
  hackers	
  who	
  
                                                      exis9ng	
  applica9ons	
  and	
  in	
  showing	
  new	
                             innovate	
  with	
  
                                                      businesses	
  how	
  they	
  could	
  add	
  Twilio	
  into	
  their	
  
                                                                                                                                          Twilio.”
                                                      products.

In	
  many	
  cases,	
  Jon	
  is	
  the	
  only	
  employee	
  of	
  Twilio	
  that	
  a	
  customer	
  will	
  meet	
  face-­‐to-­‐face.	
  This	
  sort	
  of	
  first-­‐
touch	
  interac9on	
  also	
  means	
  that	
  Jon	
  is	
  oDen	
  the	
  person	
  who	
  introduces	
  them	
  to	
  other	
  team	
  members	
  
within	
  the	
  company	
  who	
  can	
  help	
  them	
  or	
  provides	
  them	
  with	
  direct	
  support	
  in	
  geEng	
  started	
  with	
  
Twilio.	
  Following	
  through	
  and	
  following	
  up	
  is	
  impera9ve	
  to	
  being	
  a	
  successful	
  Evangelist.


Before Contactually

      •      Before	
  Contactually,	
  Jon	
  primarily	
  managed	
  rela9onships	
  the	
  way	
  
                                                                                                                                     “Contactually	
  helped	
  
             many	
  of	
  us	
  do,	
  by	
  memory.	
  ADer	
  an	
  event	
  he	
  would	
  follow	
  up	
  with	
  the	
  
             people	
  he	
  met,	
  and	
  conversa9ons	
  would	
  oDen	
  follow.                                                 to	
  surface	
  old	
  
      •      While	
  that	
  worked	
  ini9ally,	
  he	
  lacked	
  the	
  ability	
  to	
  help	
  any	
  of	
  them	
             contacts	
  that	
  I	
  had	
  
             long	
  term.	
  It	
  was	
  essen9ally	
  impossible	
  to	
  remember	
  everyone	
  who	
  he	
  
                                                                                                                                     not	
  spoken	
  to
             should	
  contact	
  every	
  month	
  aDer	
  the	
  first	
  mee9ng.
                                                                                                                                     in	
  a	
  while	
  and	
  helped	
  
How did Contactually help?                                                                                                           me	
  be	
  more	
  a@en1ve	
  
                                                                                                                                     to	
  new	
  contacts.”	
  
      •      With	
  Contactually,	
  he’s	
  reminded	
  to	
  contact	
  people	
  who’ve	
  slipped	
  off	
  
             his	
  radar	
  over	
  the	
  course	
  of	
  weeks	
  or	
  months.	
  It’s	
  brought	
  to	
  his	
  
             aLen9on	
  contacts	
  that	
  he	
  hadn’t	
  spoken	
  to	
  in	
  a	
  while.	
  He	
  invested	
  9me	
  ini9ally	
  to	
  bucket	
  his	
  
             contacts,	
  but	
  no9ced	
  immediate	
  results,	
  as	
  Contactually	
  now	
  ensures	
  that	
  he’s	
  following	
  up	
  with	
  
             the	
  right	
  contact	
  at	
  the	
  right	
  9me.
      •      For	
  new	
  rela9onships,	
  it’s	
  helping	
  him	
  be	
  more	
  aLen9ve.	
  Right	
  from	
  the	
  first	
  mee9ng,	
  he’s	
  able	
  
             to	
  check	
  in	
  regularly	
  and	
  constantly	
  follow-­‐up.	
  This	
  has	
  resulted	
  in	
  more	
  in-­‐depth	
  technical	
  
             consulta9ons	
  as	
  developers	
  are	
  building	
  out	
  their	
  Twilio	
  implementa9ons,	
  and	
  cemen9ng	
  a	
  deep	
  
             rela9onship	
  between	
  the	
  developer	
  and	
  Twilio.
      •      Keeping	
  in	
  touch	
  has	
  also	
  allowed	
  him	
  to	
  develop	
  bigger	
  rela9onships,	
  kicking	
  off	
  introduc9ons	
  
             to	
  Twilio’s	
  sales	
  team,	
  and	
  some9mes	
  causing	
  engineering	
  teams	
  to	
  develop	
  new	
  products.


                    See more Case Studies at http://contactually.com/stories

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Community Management and Developer Relations with Contactually - Case Study

  • 1. About Jon Gottfried and Twilio “I've  started  to   develop  stronger   Jon  works  as  a  Developer  Evangelist  at  Twilio.   Twilio  provides  a  communica9ons  infrastructure   rela1onships  all   so  that  businesses  can  easily  add  voice  and  text   around  with  both   messaging  func9onality  to  their  applica9ons.  As   the  companies   an  Evangelist,  Jon  works  directly  with  the   developers  and  businesses  that  are  building  on   powered  by  Twilio   top  of  Twilio,  both  in  the  capacity  of  suppor9ng   and  the  hackers  who   exis9ng  applica9ons  and  in  showing  new   innovate  with   businesses  how  they  could  add  Twilio  into  their   Twilio.” products. In  many  cases,  Jon  is  the  only  employee  of  Twilio  that  a  customer  will  meet  face-­‐to-­‐face.  This  sort  of  first-­‐ touch  interac9on  also  means  that  Jon  is  oDen  the  person  who  introduces  them  to  other  team  members   within  the  company  who  can  help  them  or  provides  them  with  direct  support  in  geEng  started  with   Twilio.  Following  through  and  following  up  is  impera9ve  to  being  a  successful  Evangelist. Before Contactually • Before  Contactually,  Jon  primarily  managed  rela9onships  the  way   “Contactually  helped   many  of  us  do,  by  memory.  ADer  an  event  he  would  follow  up  with  the   people  he  met,  and  conversa9ons  would  oDen  follow. to  surface  old   • While  that  worked  ini9ally,  he  lacked  the  ability  to  help  any  of  them   contacts  that  I  had   long  term.  It  was  essen9ally  impossible  to  remember  everyone  who  he   not  spoken  to should  contact  every  month  aDer  the  first  mee9ng. in  a  while  and  helped   How did Contactually help? me  be  more  a@en1ve   to  new  contacts.”   • With  Contactually,  he’s  reminded  to  contact  people  who’ve  slipped  off   his  radar  over  the  course  of  weeks  or  months.  It’s  brought  to  his   aLen9on  contacts  that  he  hadn’t  spoken  to  in  a  while.  He  invested  9me  ini9ally  to  bucket  his   contacts,  but  no9ced  immediate  results,  as  Contactually  now  ensures  that  he’s  following  up  with   the  right  contact  at  the  right  9me. • For  new  rela9onships,  it’s  helping  him  be  more  aLen9ve.  Right  from  the  first  mee9ng,  he’s  able   to  check  in  regularly  and  constantly  follow-­‐up.  This  has  resulted  in  more  in-­‐depth  technical   consulta9ons  as  developers  are  building  out  their  Twilio  implementa9ons,  and  cemen9ng  a  deep   rela9onship  between  the  developer  and  Twilio. • Keeping  in  touch  has  also  allowed  him  to  develop  bigger  rela9onships,  kicking  off  introduc9ons   to  Twilio’s  sales  team,  and  some9mes  causing  engineering  teams  to  develop  new  products. See more Case Studies at http://contactually.com/stories