Social Media is not the ‘new marketing’ per se. It’s just a different (exciting, potentially more valuable) way of doing things. The aims remain the same. So here's a simplified way of looking at the question of Social Media ROI / measurement...

1. Social Media Measurement
...and Old ROI Chestnuts
C&M*
December 2009
roger@contentandmotion.com
http://twitter.com/rogerwarner
http://twitter.com/contentmotion
http://www.contentandmotion.co.uk
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2. *A Simple Approach*
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4. Social Media is not the ‘new marketing’ per se. It’s just a
different (exciting, potentially more valuable) way of doing
things. The aims remain the same.
In other words... teach the Old Dogs new tricks,
techniques, metrics, etc. But they’re still the same Old
Dogs - acquisition, interactions, awareness, SEO, etc...
NB: I’m don’t mean to call VPs of Marketing ‘Old
Dogs’ (most of them are lovely). I’m talking about the aims.
PS: There are probably a bunch of other metrics to
consider for other aims. ‘Support’ probably is the new
marketing. But that’s another story...

5. *Ends*