Earlier this week, Burger King’s twitter account was hacked, creating an online nightmare for the company until their account was restored. If your blog or website is hacked,remember to restore any backups of the site, contact your web host, know the law and your rights, and revisit your security plan.

1. 3 Things Burger King
Learned about Hacking
That You
Want to Know

2. Recently, Burger King’s Twitter account was hacked.
Their 83,000+ followers received inappropriate jokes
about the franchise as well as rivals.
This is nothing new, however. According to SentrySP,
approximately 600,000 hacks are attempted every day.

3. Whether you’re a national or local business, internet
security is vital for the reputation of your brand.
A recent NYT article states that Twitter and social
media hackings are “every brand manager’s worst
nightmare.”
You have a business to run and promote. By following
these tips, you can continue doing your job instead of
focusing on reputation management.

4. Be prepared. We know that hackers are out there, so
there are 3 steps we can perform to protect our brand.
1. Create back-ups. In the event of
hacking, a back-up allows you to
restore your site to normal quickly.
2. Contact your web host. This will
help you regain access to your
account and block unauthorized
logins.
3. Update security. Online security
experts state that we should
update passwords every 3 months.

5. Know the law.
Fortunately, the law is
on your side if you’ve
been hacked. Since each
state has different
regulations concerning
hackings and PII
(personally identifiable
information) consider
hiring an attorney who
specialized in data
breach response.

6. Revisit your security plan.
• Even if you haven’t been hacked, being proactive
about your security plan can prevent a potential
future hacking.
• Again, don’t
forget to upload
your back-up
plan, which
serves as a
lifeline in the
event of
hacking.

7. Upgrade and update software on your computer and
the software you use for your site. Make sure that
you’re using the latest firewall.
• Consider running a
malware scan.
• Use only the latest
updates in hosting
programs, especially
if you use 3rd party
services such as
WordPress.

8. By following these tips, you will be protecting
yourself and your brand. Remember, hacking does
more than just damage your business. It can
damage your online reputation as well.
That’s why it’s important to protect your brand
and its content whenever you can!
Sources:
http://www.fastcocreate.com/1682446/burger-kings-twitter-
hacked?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcocreate%2Ffeed+%2
8Co.Create%29&utm_content=Google+Reader
http://mashable.com/2012/02/02/website-hacked-help/
http://businessonmain.msn.com/browseresources/articles/onlinebusiness.aspx?cp-
documentid=31726409#fbid=-WWJXOao7n9
http://www.makeuseof.com/tag/website-blog-hacked/
http://www.webmonkey.com/2012/04/what-to-do-when-your-website-is-hacked/
http://www.webhostinghub.com/support/website/website-troubleshooting/website-hacked

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