Let’s take a look at what makes a brand “B movie material,” and what you can do to get that coveted 100% score on Rotten Tomatoes – or Klout in your case.

2. Nobody likes a bad movie.
Face
it:
nobody
enjoys
going
to
the
theater
and
spending
$9
on
a
film
that’s
no
good.
There’s
a
reason
why
a
certain
subclass
of
movies
are
considered
at
the
“B”
level
–
basically,
they’re
just
not
up
to
the
same
level
of
snuff
as
the
“A”
players.
Now,
consider
this
analogy
alongside
your
social
media.
Are
you
having
a
hard
Hme
geIng
others
to
share
your
material,
or
reTweet
your
Tweets?
If
you’re
offering
your
followers
B-­‐level
material,
therein
lies
your
problem.
Let’s look at some B-
level content and see
what we can do to get
our content to A-level.

3. Shut up; We’ve Heard it Before
Unique
content
isn’t
just
important
in
terms
of
not
geIng
penalized
by
Google.
You
also
need
to
be
conceptually
unique
enough
to
draw
visitors
to
your
site
or
get
people
to
click
the
“share”
buSon.
Don’t
just
repeat
what
other
experts
in
the
field
have
to
say
–
put
your
own
unique
research
and
learned
opinion
behind
it
and
you’ll
be
making
content
that
is
not
just
unique
in
words,
but
unique
in
ideas.
Also,
make
sure
that
you
understand
that
different
social
media
outlets
have
different
rules.
TweeHng
is
not
the
same
as
Facebooking
which
is
not
the
same
as
connecHng
with
colleagues
on
LinkedIn.
At
Curtain
Call:
Don’t
just
be
technically
unique,
be
conceptually
unique.
And
learn
how
to
best
use
each
social
media
sharing
tool
separately
–
you
can’t
just
throw
a
post
up
on
all
three
and
call
it
a
day
for
best
results!

4. Don’t Look Like an Amateur
It’s
not
preSy,
but
someHmes
it’s
worth
it
to
call
in
help
from
the
outside.
Not
all
of
us
own
professional-­‐grade
photography
equipment,
so
that’s
why
we
hire
professionals
that
have
it.
SomeHmes
it
might
be
worth
considering
outsourcing
your
social
media
to
a
professional,
or
it
might
be
worth
bringing
in
a
team
of
experts
to
help
you
create
an
editorial
calendar
for
your
blog.
When
it
comes
to
running
businesses,
we
all
have
strengths.
Learn
to
play
to
yours
–
don’t
let
the
entrepreneurial
insHnct
to
“do
it
all”
put
your
content
markeHng
at
risk.
At
Curtain
Call:
Call
in
the
big
guns
if
necessary.
No
one
person
can
do
all
things
perfectly
–
if
you’re
having
trouble
geIng
your
content
out
there,
it
might
be
wise
to
bite
the
bullet
and
call
in
professionals
to
help.

5. The Sequel: Be Very Careful
So,
Pirates
of
the
Caribbean
4
was
a
flop.
The
first
one
was
a
mulH-­‐billion
dollar
success.
What
happened?
The
content
of
the
first
film
that
was
so
excellent
was
repurposed
–
but
in
a
way
that
lost
all
(or
most)
of
the
humor
and
playfulness
that
made
the
first
one
so
good.
Repurposing
your
content
–
for
example,
turning
a
blog
post
into
a
Slideshare,
or
recording
a
podcast
–
is
a
great
way
to
make
your
content
go
farther.
But
you
don’t
want
more
content
to
override
good
content.
At
Curtain
Call:
Be
careful
with
your
repurposing.
Of
course,
nobody
expects
most
content
markeHng
to
be
as
unique
as
movie
sequels,
but
make
sure
you
make
the
effort
not
just
to
repurpose
for
quanHty,
but
for
quality.