Using a blog post series to beef your editorial calendar is an excellent way to attract new readers and keep existing ones compelled. Follow these tips.

1. HowtoWritea
BlogPostSeries
Part 1

2. • Let’s face it: you love
sequels. They give us
more of something that
we already love.
• Whether it’s Pirates of
the Caribbean or The
Dark Knight, it’s great
seeing each subsequent
scenario unfold.

3. Likewise, why limit a brilliant idea to single
blog post? Benefits of a blog series include:
• Increased traffic
• Easier content creation
• Improved conversion/click-through-rates

4. • So how can
you write a
successful
blog post
series for
your
business?

5. Create A Single Idea that You Can
Break Down Into Other Ideas
• Not only does this give you an underlying theme, but
it allows each individual post to stand on it’s own.
Theoretically, a visitor could stumble onto “Part 7”
and still enjoy it without having read the prior six
parts.

6. Stay Focused on a Single Idea
• This will make it easier to break down into parts.
Consider The Lord of the Rings. The idea is simple: a
hobbit tries to destroy a ring. But this simplicity
naturally allows accompanying storylines to develop
and take shape.
• Plus, this keeps it easy to keep the entire series
unified and cohesive.

7. Utilize an Editorial Calendar
• The benefits of using an
editorial calendar for a blog
post series include:
• Staying focused on topic and
release dates
• Ensuring you’re painting a
cohesive image
• Simplifying the process of
writing and brainstorming
• Having the ability to plan
the whole series

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