New numbers show us what audience profiles are using which social media platforms, including Twitter, Facebook, Pinterest, Tumblr, and Google+.

1. SocialMediaStatistics:
Adults vs. Teens

2. Social Media Statistics: Adults vs. Teens
– There are many different
generalizations thrown out
about what sites teens and
adults are using
– Research company Pew
Internet has collected a
wide range of statistics on
teen vs. adult social media
use
– While teens top Facebook
and Twitter, adults have
overtaken both Pinterest
and Instagram

3. OverallUse
– 72% of adults and 81% of teens are using social media
– Ages 18-29 topped social media use at 89%
– The 13-18 year old crowd comes in second at 81%
– Ages 30-49 are third at 78%
– Last is ages 50-64 at 60% and 65 and over at 43%

4. Teens Top
Facebook &
Twitter
– 94% of teens have Facebook
– 24% use Twitter regularly;
this has jumped quickly from
16% in 2011
– Google+ is the second largest
social networking site
(between Facebook and
Twitter), but only 3% of
teens use it
– Teens do not always consider
Twitter to be a “social
media” site
Teens Social
Media Usage

5. Pinterest &
Instagram For the
Older Crowd
– 15% of adults are on
Pinterest compared to a
mere 1% of teens
– 13% are on Instagram
compared to 11% of
teens
– 6% are on Tumblr
compared to 5% of
teens
– Facebook and Twitter
use is still most
prevalent with 67% of
adults on Facebook and
18% on Twitter.
Adults Social
Media Usage

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