Our new Presentation will help you to learn How To Write Brochures For Your Company Products.

1. Why Write
Brochures?
Detailed overview of products,
services, options, and
opportunities
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2. Reasons to Create a Brochure
 Create awareness of a
company, product, or
service
 Increase understanding of a
product, service, or
company mission
 Advertise new aspects
about your company,
product, or service
 Change negative attitudes
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3. Reasons to Create a Brochure
 Show ways in
which a company,
product, or service
surpasses the
competition
 Increase frequency
of use, visit, or
purchase
 Increase market
share
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4. Criteria for Writing Brochures
 More detailed than
a flier
 Less developed
than a newsletter
 Topic and amount
of information will
determine the size
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5. Criteria for Writing Brochures
 Title Page (Front Panel)
• Topic (product name,
service, location, subject)
• Graphic (visual
representation)
• Contact Information
(address, phone, email, fax)
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6. Criteria for Writing Brochures
 Back Panel (may accomplish any
of the following goals)
• Conclusion (restate the highlights
or suggest a next step)
• Mailing (address, stamp/paid
postage, reader’s address)
• Coupons (incentive to visit;
discounts/complimentary tickets)
• Location (address, hours of
operation, phone numbers, e-
mail, map)
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7. Criteria for Writing Brochures
 Body Panels (Fold-in and
Inside)
• Provide headings and subheadings
 Navigational tools
 Consistent font type and size
• First level headings should be
larger and more emphatic than
second level headings)
• Parallel to each other
grammatically
• Use graphics
 Vary page layout, add visual appeal,
enhance text
• Develop ideas
 Answer reporter’s questions
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8. Criteria for Writing Brochures
 Document Design
• Use three or so different highlight techniques
• Limit sentence length to 10-12 words
• Limit paragraph length to 4-6 lines
• Use white space
• Indent and itemize information
• Use color for interest, variety, and emphasis
• Bullet key points
• Boldface or underline key ideas
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9. Criteria for Writing Brochures
 Document Design
• For variety and visual
appeal, let text and
graphics overlap two or
more of the panels.
• Place graphics at angles
(occasionally) or
alternate their
placement at either the
center, right, or left
margin of the panel.
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10. Criteria for Writing Brochures
 Audience Recognition and
Involvement
• Define any terminology,
abbreviations, or acronyms that
cause confusion
• Personalize through pronoun
usage and contractions
 Accuracy
• Proofread
• No mistakes
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