ConvergeSouth 2013

1. Social Media
#CS2013
October 11, 2013

2. New in Social
Hot. Trends. Now.

3. Social Trends
 Content
Shorter. Micro. Faster
Engagement tools= 15 to 3 second rule
 Vine,
 Hail
Instagram, SnapChat
to the #Hashtag
 Social Engagment/Gamification= linking to loyalty
 Smarter analytics & insights (better for local)
 Embedding

4. Content Even Went Micro

5. Integration: Social Feeds

6. Instagram= InstaEngagement

7. 7
What’s Changing in Social
-
Community Manager’s Role
Better Integration
Social Gifting & Offers

8. 8
The Future!! What’s Next
Tomorrow

9. Best Ways To Stay On Top of
Social Trends
 Do
what we are doing here
 Attend webinars
 Find brands, people, causes, etc. that
match you and see how they engage
 Read Mashable
 Become a developer

10. C O N F I D E N
T I A L
10
How to Perform Better In Social

11. Have A Strategy

12. Identify What Your Social Media
Efforts Trying To Do
•
•
•
•
•
To Increase fan participation
Make your brand experience top of mind
Drive general awareness of offerings
Take fan awareness to their levels
Drive fans to places

13. Voice
 Utilize
the best listening tools for your topic
or organization
 Tracking- How to measure the ROE and ROI
& decide when to revamp your strategies
 Determine when to leverage new tools
 Improve or boost your reach on platforms
 Responding to events in your area
 Moderate

14. Developing The Voice
 Think
what you want from a page
 Treat fans like it is opening day
 Be playful, but not confusing or off brand
 Change voice for customer service issues

15. What
#DoesntorDidntWork

16. C O N F I D E N
T I A L
16
Ways to Improve

17. Learnings For You
To Take Home

18. 18
Questions