The Hiring, Care and Feeding of a Social Media Manager
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This presentation covers the 5 key questions when hiring a social media manager. How much should I pay them? What skillset am I looking for? What will they do on a day-to-day basis? What tools do they need to do their job? How do I measure if they are being effective? I cover those questions and more in this TACVB Conference presentation. To learn more about me
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The Hiring, Care and Feeding of a Social Media Manager
- 1. The Care and Feeding of a Social Media Manager
- 4. fluent in two languages digital tradi0onal
- 6. Social Media Manager unique skill set requirements strategic analy0cal crea0ve persuasive proac0ve great presenter outstanding nego0ator determined fearless
- 7. Social Media Manager unique skill set requirements strategic analy0cal crea0ve persuasive proac0ve great presenter outstanding nego0ator determined fearless storyteller
- 15. Intern
- 16. Radio/Television/Film Advertising Social Media Public Relations Journalism
- 17. Creating Content & Scheduling Publishing Analyze Traffic Content Monitoring/ #Chats & & Lunch Responding to Responding Seeding Conversation Content 8a 10a noon 2p 4p 6p 8p 10p
- 18. smartphone Android iPhone4 Copyright © 2010 Converse Digital, LLC
- 19. video capture Flip Kodak Z i8 iPhone4 video o nly video & p hoto video, p hoto & a udio Copyright © 2010 Converse Digital, LLC
- 20. video capture Copyright © 2010 Converse Digital, LLC
- 21. ligh0ng & audio Mobile -‐ T hree Point L ighting K it Wireless L av M ic Copyright © 2010 Converse Digital, LLC
- 22. soQware ç Copyright © 2010 Converse Digital, LLC
- 23. soQware Original S hot Retouched S hot -‐ For B log Copyright © 2010 Converse Digital, LLC
- 24. soQware Original S hot -‐ F rom C lient Retouched S hot -‐ For B log Copyright © 2010 Converse Digital, LLC
- 25. soQware Copyright © 2010 Converse Digital, LLC
- 26. Basic Measures Fans Followers Site Visits eNewsleVer subscribers RSS Subscribers Blog Subscribers Important because you can’t have SALE un0l you’ve established SCALE
- 27. Engagement @Replies on TwiVer Comments and Likes on Facebook eMail Opens/Clicks Video views Time on site measurements Time viewed on videos Engagement is about quality over quan0ty
- 28. Return on Investment Anecdotal evidence PR Value (Blogger coverage) Ad Spend Equivalent (eyeballs) Measures that tradi0onal adver0sing oriented execu0ves can understand
- 29. Copyright © 2010 Converse Digital, LLC