Today's vacation travel customer is increasingly invisible to hotels, resorts, cruise lines, and destination marketers. Tom Martin, http://conversedigital.com takes you through a proven process -- Painless Prospecting -- that leverages the current consumer trend of self-education to help you continue to win business from today's vacation travel buyer.
Presented at the First Annual Turks & Caicos Social Business Symposium, Tom's presentation is adapted from his new book, The Invisible Sale (http://www.TheInvisibleSale.com) and showed Turks & Caicos businesses how to leverage the power of Propinquity, social media, content marketing and social recon (audience profiling) to find, market to and convert self educating invisible vacation travel buyers.
2. For now, let me just say that a strategic inflection point
is a time in the life of the business when its fundamentals
are about to change.
!
They are full-scale changes in the way business is conducted,
so that simply adopting new technology or fighting the
competition as you used to may be insufficient.
- Andy Grove
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@TomMartin
10. 50%
Destination Hotels & Resorts: State of the Meeting Industry 2013
of Meeting Planners cite social media as
an integral part of planning process
@TomMartin
15. The greater physical (or psychological)
proximity between people, the greater the
chance that they will form friendships or
romantic relationships.
@TomMartin
PROPINQUITY