Changing Your Organization from the Inside Out

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Presentation by Jamie Notter, co-author of "Humanize: How People-Centric Organizations Succeed in a Social World" at the occasion of the Fusion Marketing Experience conference 2012: four principles.

Empresariales Deportes Tecnología

the impact of the social customer:
changing your organization
from the inside out

jamie notter
@jamienotter
humanizebook.com

human principles
http://www.flickr.com/photos/53242483@N00/3264744772

open trustworthy
generative courageous

http://www.flickr.com/photos/21046489@N06/3464659175 http://www.flickr.com/photos/38518750@N00/3880219904

human principles
http://www.flickr.com/photos/53242483@N00/3264744772

decentralization
systems thinking
ownership
open trustworthy
generative courageous

http://www.flickr.com/photos/21046489@N06/3464659175 http://www.flickr.com/photos/38518750@N00/3880219904

organizational change
culture

process

behavior

human principles
transparency
systems thinking truth

open trustworthy
generative courageous

collaboration

silo wars
http://www.flickr.com/photos/14922165@N00/4848928856

silo wars

http://en.wikipedia.org/wiki/File:Wikimedia_Foundation_organization_chart.png

silo wars

lateral
collaborative
networks
http://en.wikipedia.org/wiki/File:Wikimedia_Foundation_organization_chart.png

silo wars
http://www.flickr.com/photos/14922165@N00/4848928856

grow food

human principles

ownership
open trustworthy
generative courageous

collaboration
relationship bldg.

trust

http://www.flickr.com/photos/76266195@N08/7085555317

trust
conversations

http://www.flickr.com/photos/72098626@N00/2973403186

trust
conversations

http://www.flickr.com/photos/21128887@N00/4224045752

trust
conversations experiments

http://www.flickr.com/photos/21128887@N00/4224045752 http://www.flickr.com/photos/10361931@N06/4273968248

human principles

authenticity
open trustworthy
generative courageous
inclusion learning
experimentation

human principles
decentralization transparency
systems thinking truth
ownership authenticity
open trustworthy
generative courageous
inclusion learning
collaboration experimentation
relationship bldg. personal devt.

change
direct motivate shape
the rider the elephant the path

http://www.flickr.com/photos/ http://www.flickr.com/photos/ http://www.flickr.com/photos/
79727841@N00/152396707 26782864@N00/2310975386 30201239@N00/3474981183

clarity emotions facilitate

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Changing Your Organization from the Inside Out

1. the impact of the social customer: changing your organization from the inside out jamie notter @jamienotter humanizebook.com

2. human principles http://www.flickr.com/photos/53242483@N00/3264744772 open trustworthy generative courageous http://www.flickr.com/photos/21046489@N06/3464659175 http://www.flickr.com/photos/38518750@N00/3880219904

3. human principles http://www.flickr.com/photos/53242483@N00/3264744772 decentralization systems thinking ownership open trustworthy generative courageous http://www.flickr.com/photos/21046489@N06/3464659175 http://www.flickr.com/photos/38518750@N00/3880219904

4. change

5. organizational change culture process behavior

6. social media hurdles

7. duplication

8. human principles transparency systems thinking truth open trustworthy generative courageous collaboration

9. silo wars http://www.flickr.com/photos/14922165@N00/4848928856

10. silo wars http://en.wikipedia.org/wiki/File:Wikimedia_Foundation_organization_chart.png

11. silo wars lateral collaborative networks http://en.wikipedia.org/wiki/File:Wikimedia_Foundation_organization_chart.png

12. silo wars http://www.flickr.com/photos/14922165@N00/4848928856 grow food

13. human principles ownership open trustworthy generative courageous collaboration relationship bldg.

14. trust http://www.flickr.com/photos/76266195@N08/7085555317

15. trust conversations http://www.flickr.com/photos/72098626@N00/2973403186

16. trust conversations http://www.flickr.com/photos/21128887@N00/4224045752

17. trust conversations experiments http://www.flickr.com/photos/21128887@N00/4224045752 http://www.flickr.com/photos/10361931@N06/4273968248

18. human principles authenticity open trustworthy generative courageous inclusion learning experimentation

19. human principles decentralization transparency systems thinking truth ownership authenticity open trustworthy generative courageous inclusion learning collaboration experimentation relationship bldg. personal devt.

20. organizational change culture process behavior

21.

22. change direct motivate shape the rider the elephant the path http://www.flickr.com/photos/ http://www.flickr.com/photos/ http://www.flickr.com/photos/ 79727841@N00/152396707 26782864@N00/2310975386 30201239@N00/3474981183 clarity emotions facilitate

23. questions? humanizebook.com

Changing Your Organization from the Inside Out

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Changing Your Organization from the Inside Out