LinkedIn is an excellent content marketing and lead generation platform for businesses. Our B2B Marketing expert, Pankhuri Anand, gives you an insight into three major aspects of the platform - Company Pages, Groups and Ads.

1. LinkedIn : Company Page, Groups
& Self-advertising

3. Company Page – Getting Started

4. Company Page

5. Company Page

6. Company Page

7. Company Page

8. Company Page

9. Company Page

10. Company Page

11. Questions!
• When a brand has created a company page, what is the next step that
you would take to create awareness. If your budget restricts
advertising, what would you recommend?

12. How to Create Awareness?
Develop your Follower Community
• Encourage your workforce to create and complete LinkedIn profiles once they include your company name, they automatically become
followers of your Company Page
• Encourage them to spread the word to their networks, customers, and
business partners
• Add a “Follow” button to your website
• Link to the Company Page in all of your marketing communications
like your emails, newsletters and blogs

13. How to Create Awareness?
Build Valuable Relationships
• Share company news, industry articles, thought leadership pieces or
ask followers to weigh in on hot topics
• Share images, infographics, or any compelling content
• Target your update based on our unique criteria. It’s a powerful way to
deliver highly relevant content to the right audience
• Use follower analytics to gain a deeper understanding of your
follower base, community growth, and engagement levels

14. LinkedIn - Estimates

15. LinkedIn Groups
• LinkedIn Groups is a great way for organizations to keep in touch with their
members about current events and to discuss issues of common interest
• Here are a few types of groups that are currently on LinkedIn:
 Corporate
 College alumni
 Nonprofit
 Trade organizations
 Conferences
 Industry-specific

16. Finding and Joining the Right Group

17. Finding and Joining the Right Group

18. Why Should I Join LinkedIn Groups?

20. LinkedIn Self-serve Ads

22. • You can up to 15 ad variations

23. Who's the Audience for this Campaign?

24. Location

25. Companies

26. Companies

27. Job Title

28. School & Skills

29. Groups, Gender & Age

30. Bid & Daily Budget

31. Sponsored Updates

32. Bid & Daily Budget
Social actions are free: Like, Share, Follow & Comment

33. Thank You
Tell us what you learnt today:
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