2. Background of
Leading Internet retailer in health, beauty care, and pharmacy products
Extensive partnerships with other companies: Rite Aid and GNC
Branch Websites: Beauty.com, Sexualwellbeing.com, VisionDirect.com,
thenaturalstore.com and etc.
4. "It’s not just for marketing."
Strategy: proactive, reactive and adaptive
Facebook
Twitter
YouTube
5. Video Commerce Strategy for
Partnership with Liveclicker
and vimeo.com
Monitoring SEO benefits
Building out a video library
Adding video into product
setup procedures
Developing videos for “brand”
6. General Rule: “Keep it simple”
Different links to different landing pages
Weekly deal offering
Mimic and test
Prompt feedback
Interaction with customers
Facebook Strategy for
7. Focus: Beauty, Skincare, Health and Medical care
Blogging Strategy for
Delivering a great customer Experience
Over 70% of orders come from repeat customers
Encouraging positive interactions between customers and the site
8. Launching pro-action live chat
among followers;
Daily deal announcement;
Providing knowledgeable agents as a
resource for customers to interact
with each other;
Tracking customers’ feedback;
Making agents available to customers 24/7
Twitter Strategy for
9. Metrics of Success
I. Keeping track of feedback
from customer experience
II. Determining the traffic to
the social networking site
III. Adjusting strategy to adhere
to the feedback tracking
number of clicks and CTR
on Google Adwords
10. Evaluation: Budget and timeline
Budget Breakdown
Blogging
Twitter
Facebook
Google Adword
Vedio
Commerce
Seasonal peak:
winter holidays
Special
promotion/deals
on quarterly basis
Timeline