The age of the influencer is upon us. What does it mean for business and what shifts do you need to make now so you can be in business for the next 20 years? Social media such as Facebook, Twitter, Instagram are part of any organization that wants to be viable into the future.

1. Tweet
Succes
s
@coolcatteacher
www.coolcatteacher.com

2. years
To get to 50 million subscribers

3. years
To get to 50 million subscribers

4. years
To get to 50 million subscribers

7. years
To get to 50 million subscribers

8. days
To get to 50 million subscribers

9. days
To get to 50 million subscribers

10. M arketing
A rts
R ecreation
E ntertainment

11. Modern Marketing Mix
•Traditional
•Digital
•Social

14. Email Open Rates
•2002: 37.3%
•2005 26%
•2011 17%

15. Banner Click Through Rates
•Mid 90’s 3%
•2000’s .5%
•2010 .1%

16. “Email, banner, and search
engine results are going
down except for those who
have a social component”
Gary Vaynerchuk
@garvyvee

17. The Age of
FROM
Mass Media
The Age of
TO
Social
Media

18. Marketing-Induced Consumer-to-Consumer
Word of Mouth Generates more than
X
The Sales of Paid Advertising

19. Customers Referred by
Other Customers have a
%
Higher Retention Rate

20. %
Of people choose to engage with brands
because they want to join
the community of brand fans

21. %
Of Millennials feel it is their responsibility
to help friends and family make
SMART PURCHASE DECISIONS

22. %
The percentage of a population holding an
unshakable belief to convince
the rest of the population to
ADOPT THE SAME BELIEF.

23. Brand Advocates are
%
More likely to be seen as a GOOD SOURCE
of information by people around them

24. A WORD-OF-MOUTH
recommendation is
the Primary factor behind
20-50%
Of all Purchasing Decisions

25. May not be on
YOU
Social Media
Your
BUT
Children
ARE

26. May not be on
YOU
Social Media
Your
BUT
Customers
ARE

27. May not be on
YOU
Social Media
Your
BUT
Members
ARE

28. May not be on
YOU
Social Media
Your
BUT
Buyers
ARE

29. • Business
• Your Industry
• The Causes You Love

31. M arketing
A rts
R ecreation
E ntertainment

32. Examine our
“to be” list
before
we make our
“to do” list

35. My secret to Tweet Success
•Helpful
•Humorous
•Inspiring
•Entertaining
•Improve people’s lives
•Learn & ask questions

36. Man from Bangladesh on my plane
“This is your last generation of
prosperity because none of you want
to work. My friends and I are coming
here and taking all your jobs. Enjoy
your life.”

37. There Is Growing Demand For An Increasingly Educated Workforce
Workforce job requirements, by education level
100%
80%
7
9
10
11
10
Graduate
degree
12
19
21
23
Bachelor’s
degree
10
12
Associate’s
degree
17
Some
college
8
60%
40
19
17
40%
34
20%
0%
30
HS
diploma
28
32
Facts for your future10
1973
1992
11
2007
Georgetown University Center on Education and the Workforce, December 2009
HS
dropouts
10
2018

40. Every child in the UK age 5 and up
will be taught to program
every year starting in 2014

41. • 90% of US Schools have No Computer
Science Courses offered
• We will have a 1.4 million Computer
science jobs in the next 10 years with only
400,000 qualified candidates
code.org

43. INNOVATE
OR
depreciate

45. Work
smarter
• Twitter
• Buffer app
• Hootsuite
• Facebook
• Scheduler

46. Are we shoveling coal on the
Titanic?

47. Students have a voice

48. Key New & Emerging Social Networks
•Facebook
•Twitter
•Linked In
•Pinterest
•Google Plus
•Vine
•Instagram
•Snapchat

51. Do something today that your
future self will thank you for.

52. You are all influencers…

53. Tweet
Succes
s
@coolcatteacher