Learning From Marvel Continuum
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Learning From Marvel Continuum
- 1. This is a part of the bigger whole: medium.com/@coonsfromspace > Why designers should write? > Is it really about money? > Form follows fiction
- 2. Marco Lampugnani: Learning From Marvel Continuum https://medium.com/writings-and-thoughts/ learning-from-marvel-continuum-2e567fbf0781 30|11|2014
- 3. Recently I’ve been looking at this concept of the Marvel continuum.
- 4. It is about the fact this concept of Marvel continuum is quite interesting for us, designers
- 5. Why do we need a continuum? And what the hell is it???
- 6. Imagine you’re a company specialized in comics. Things are going great and you grow. With you the number of stories is growing, together with characters and series you publish.
- 7. Your world is that big that you start also to have characters from different stories interacting, you create a Universe. Then you have the fact that sometimes your stories are related to reality (i.e. Captain America fighting in WWII).
- 8. Relations inside #fiction and between fiction and reality start to become quite complex.
- 9. Big #storytelling issues: >consistency inside fictional world, >consistency towards reality, >consistency inside your (real) time frame.
- 10. I never thought that #publishing #comics could have been such a stressful job.
- 11. Our mighty #publisher had an idea to face #storytelling criticalities. They said our #universe, is a #multiverse.
- 12. Before, publisher had the control over #continuum as they were deciding when to publish something.
- 13. Now they release content, in a system that is based on a different temporality and which is independent from them.
- 14. What happens to continuum issues in a #transmedial environment?
- 16. Buzz and social interaction are a continuous and independent system which is changing a lot the way we relate to fictional content.
- 17. We move from an absolute continuum to a personal one. Let’s try to understand how it works.
- 18. It is more about experiencing rather than knowing. And even more about ritual than experience.
- 19. In such a complex, transmedial and real-time system, which is the expiry date of information?
- 20. And how do we design for this new storytelling environment?
- 21. Marco Lampugnani facebook.com/mlampu twitter.com/mlampu instagram.com/mlampu thanks thanks <3 medium.com/@coonsfromspace twitter.com/@coonsfromspace coonsfromspace@gmail.com Yulya Besplemennova facebook.com/yulya. besplemennova twitter.com/hihickster instagram.com/hihickster Human representatives: