The document discusses using social media for contractors. It outlines the benefits of social media including being economical, efficient, effective, and engaging. Some key uses of social media discussed are recruiting, education, public relations, community building, listening to customers, and increasing visibility. Tools like Facebook, Twitter, and online monitoring tools can help contractors listen to what is being said about their company and educate customers. Overall, the document promotes the use of social media to connect with customers and educate them.
4. The Challenge
Lawyers are: Skeptics
Autonomous
Lacking Social Skills
Abstract Reasoners
Impatient
Lacking Resilience
Studies of 18 Personality Traits of Lawyers Using the "Caliper Profile"
Dr. Larry Richard, Hildebrandt International
4
5. Early Innovators
Early Adaptors
Slow Majority
Reluctant Majority
Antagonistic
40
30
20
10
0
Five Kinds of Attitudes About Change 5
23. Social Media Overview
“It’s learning how to
speak to your
customers again and
getting into the
channels where they
are, whether it’s Scott Monty
Twitter, Facebook, Head of Global
whatever.” Social Media at Ford
On-Line Conversations
23
26. Why Use Social Media
How can you squander
even one more day not
taking advantage of the
greatest shifts of our
generation? How dare
you settle for less when
the world has made it so
easy for you to be
remarkable?”
Seth Godin
26
27. Why Use Social Media
Economical
Efficient
Effective
Engaging
27