3. • Google is the coolest librarian in the world.
• Algorithm that is constantly evolving.
• Advertisers like it because a lot of people use
it.
4. • The algorithm keeps evolving.
• Use shady tactics to get traffic.
• Keyword stacking.
• Link farms.
• A short-con.
5. • Search engine rankings integrate social media.
• Comment sections of websites integrate
Facebook accounts into them.
• Most articles have “share” buttons.
• “Social media is the way of the future because it
was the way of the past.” = Word-Of-Mouth
marketing.
20. • Similar to how an individual
would use it, except you’re
attracting customers.
• Employ social media into
direct marketing.
• Build up brand advocates
locally.
21. • Social media humanizes
the brand.
• Larger scale.
• Example: Taco Bell.