A tutorial on how to build a basic Yahoo Pipe that monitors online conversations on several social media sites.

1. Tracking
Online Conversations
WithYahoo Pipes
http://pipes.yahoo.com/pipes/

2. Some places to track

3. Some places to track
• Twitter: search.twitter.com
“-from:twitterhandle” (no tweets from that handle)

4. Some places to track
• Twitter: search.twitter.com
“-from:twitterhandle” (no tweets from that handle)
• Blogs: blogsearch.google.com or twingly.com
Inbound links: “link:URL”

5. Some places to track
• Twitter: search.twitter.com
“-from:twitterhandle” (no tweets from that handle)
• Blogs: blogsearch.google.com or twingly.com
Inbound links: “link:URL”
• Web: googlealert.com

6. Some places to track
• Twitter: search.twitter.com
“-from:twitterhandle” (no tweets from that handle)
• Blogs: blogsearch.google.com or twingly.com
Inbound links: “link:URL”
• Web: googlealert.com
• News: news.google.com

7. Some places to track
• Twitter: search.twitter.com
“-from:twitterhandle” (no tweets from that handle)
• Blogs: blogsearch.google.com or twingly.com
Inbound links: “link:URL”
• Web: googlealert.com
• News: news.google.com
• Youtube: http://gdata.youtube.com/feeds/api/videos?
orderby=updated&vq=mapreduce

8. Some places to track
• Twitter: search.twitter.com
“-from:twitterhandle” (no tweets from that handle)
• Blogs: blogsearch.google.com or twingly.com
Inbound links: “link:URL”
• Web: googlealert.com
• News: news.google.com
• Youtube: http://gdata.youtube.com/feeds/api/videos?
orderby=updated&vq=mapreduce
• Social bookmarks:

9. Some places to track
• Twitter: search.twitter.com
“-from:twitterhandle” (no tweets from that handle)
• Blogs: blogsearch.google.com or twingly.com
Inbound links: “link:URL”
• Web: googlealert.com
• News: news.google.com
• Youtube: http://gdata.youtube.com/feeds/api/videos?
orderby=updated&vq=mapreduce
• Social bookmarks:
http://del.icio.us/rss/tag/NameOfTheTag

10. Some places to track
• Twitter: search.twitter.com
“-from:twitterhandle” (no tweets from that handle)
• Blogs: blogsearch.google.com or twingly.com
Inbound links: “link:URL”
• Web: googlealert.com
• News: news.google.com
• Youtube: http://gdata.youtube.com/feeds/api/videos?
orderby=updated&vq=mapreduce
• Social bookmarks:
http://del.icio.us/rss/tag/NameOfTheTag
http://del.icio.us/rss/UserID

11. Howallto
monitor this
in one simple step & for free

12. 1
Set up a Yahoo
Pipes Account
at http://pipes.yahoo.com/pipes/

13. Pipes is a tool to aggregate, manipulate, & mashup content from around the web

14. Pipes is a tool to aggregate, manipulate, & mashup content from around the web

15. Step1: Drag Fetch Feed
module on workspace
Pipes is a tool to aggregate, manipulate, & mashup content from around the web

16. Step1: Drag Fetch Feed
module on workspace
Step2: Add URLs of the
sites you want to monitor
Pipes is a tool to aggregate, manipulate, & mashup content from around the web

17. Step1: Drag Fetch Feed
module on workspace
Step2: Add URLs of the
sites you want to monitor
Step3: Connect pipes
Pipes is a tool to aggregate, manipulate, & mashup content from around the web

18. Step1: Drag Fetch Feed
module on workspace
Step2: Add URLs of the
sites you want to monitor
Step3: Connect pipes
Step4: Run pipe & sub-
scribe to RSS feed
Pipes is a tool to aggregate, manipulate, & mashup content from around the web

19. 2
Get the URL for
the search feeds

20. Twitter Search tips:
http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/

21. Twitter Search tips:
http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/

22. Twitter Search tips:
http://www.searchenginejournal.com/how-to-search-twitter-the-advanced-guide/8034/

23. Google Blog Search

24. Google Blog Search

25. Google Blog Search

26. Google Blog Search:
Inbound links

27. Google Blog Search:
Inbound links

28. Google Blog Search:
Inbound links

29. Web Search:
Google Alert

30. Web Search:
Google Alert

31. Web Search:
Google Alert

32. Web Search:
Google Alert

33. Search of News Sites:
Google News

34. Search of News Sites:
Google News

35. Search of News Sites:
Google News

36. Search of Youtube:
Replace ‘mapreduce’ with keyword you are tracking
feed://gdata.youtube.com/feeds/api/videos?orderby=updated&vq=mapreduce
=> feed://gdata.youtube.com/feeds/api/videos?orderby=updated&vq=sxsw

37. Search of Delicious Bookmarks:
To see who tagged/bookmarked sited with SXSW
http://del.icio.us/rss/tag/NameOfTheTag
=> http://del.icio.us/rss/tag/SXSW

38. Copy Feed URLs
into the Pipe’s
Feed Fetch Module

39. Be sure to grab the RSS feed for each

40. Click + to add a
new URL
Be sure to grab the RSS feed for each

41. Basic Pipe: Fetch info, sort it, show it
One feed for a number of searches

42. Step1: Drag Sort
Operator on workspace
Step2: Sort by pubDate
in descending order
Step3: Connect pipes
by connecting the dots
Basic Pipe: Fetch info, sort it, show it
One feed for a number of searches

43. Save your pipe & give it a name

44. Save your pipe & give it a name

45. Run your pipe

46. Run your pipe

47. Get the RSS feed for the pipe & add to your RSS reader

48. Get the RSS feed for the pipe & add to your RSS reader

49. Pipe Output as viewed from Bloglines Feed Reader

50. Voilà !
7 searches updated automatically
in one single feed

51. Credits:
Dr. Corinne Weisgerber
St. Edward’s University
Blog: http://socialmediaprclass.blogspot.com
Email: corinnew@stedwards.edu
Twitter: @corinnew
Photo Credit on Title Slide: My Sideways World