The multicultural social media & communications world

1. The multicultural social media & communications world with an emphasis on Asian Americans Presented by Corin Ramos, APR Walson Communications @corinramos [email_address]

3. Multicultural population in OC 16.05% Asian 0.33% Pacific Islander 1.72% African American 0.38% Native American 14.32% Other races 2.44% Two or more races 32.89% Hispanic 30.49% Foreign born Source: U.S. Census Bureau 2006 Survey

4. MULTICULTURAL CASE STUDY: National Fibromyalgia Association Instead of developing one-time, separate multicultural communications/social media campaigns, make them part of your larger marketing strategy.

5. MULTICULTURAL CASE STUDY: National Fibromyalgia Association Instead of developing one-time, separate multicultural communications/social media campaigns, make them part of your larger marketing strategy.

6. Your Multicultural Pitch “The Orange County resident is the first Indian American to be named a federal judge in the Central District of California and the second in U.S. history, according to the federal court.” Ethnicity Ethnicity/gender Highest ranking “First’s” – foreign born “First’s” – U.S. born

7. Multicultural Social Media: B.Y.O.C. (Bring Your Own Culture) Age Political affiliation Religion Sexuality National and regional origin Economic status Military service Physical size

8. Social Media Use by Ethnic Populations – Facebook Weekly

9. Percentage of Twitter Users Source: everywhereallthetime.com

10. MULTICULTURAL RESOURCES Source: everywhereallthetime.com New America Media http:// newamericamedia.org / Maraming Salamat! Corin Ramos, APR Walson Communications Twitter.com/corinramos [email_address] 714-970-2268 The OC Blend Examiner.com: (Search for Corin Ramos, OC Ethnic Community)