Presented Feb 9 by Cornerstone University Students In Free Enterprise (SIFE). Helps non-profit organizations learn the basics of Social Media outlets to grow their organization.

2. What is Twitter?

3. What is Twitter? Users post brief messages of 140 characters or less. You choose whom you follow, but anyone can respond to you.

4. Keys to using Twitter • Have a plan • Have personality (and a real name) •Have the resources to keep it updated

5. Twitter Applications

6. Monitter Twitter Monitor “Monitter” twitter with a set of keywords and watch what people are saying Monitter

7. FutureTweets Schedule Twitter messages Send at a specific time Perfect for busy schedules!! FutureTweets

8. twtQpon Online coupon creator that helps you create and distribute coupons on twitter Offers exclusive coupons to your followers twtQpon

9. Twitpic Allows you to share photos on Twitter Post pictures through phone or the site itself Twitpic

10. BubbleTweet Visually interact with your followers Record short video Post on Twitter Bubble pops out for followers to see message bubbletweet

11. Find the right apps Quick Google search for “free twitter apps” Find apps that are right for YOUR business Don’t go overboard with apps

12. Facebook

14. Easily accessible & highly customizable

16. Facebook Pages Heartside Ministry Compassion International Fox News

18. Facebook Pros and Cons Broad demographic Creative personalized opportunities Easy to create and can update at any moment Most preferred over Yahoo Messenger, Gmail, Hotmail, Flickr, Youtube and Myspace More complex navigation Harder to get responses on postings

19. Twitter Pros and Cons Easy to navigate, update, and link Reaches far beyond your inner circle of friends Get instantaneous responses and can use RSS feeds to get updates Limited Updates (140 Characters) Some don’t find it immediately useful Can be used by anyone

20. Facebook & Twitter Audience Migrate to Social networking cites Org. can communicate two ways to audience Audience Growth: Year over year Twitter- 330% Facebook- 116%

21. Integrating Social Media

26. Send blast e-mails every few weeks with featured shoes, gift giving tips, and a discount coupon

27. On Twitter, tweet about new arrivals, secret shopping discount codes, fashion tips, and cool shoe sightings

28. Host a blog and comment on the hottest looks of the season, discuss fashion trends, and offer fashion advice

30. By becoming a friend & advisor, you’ll grow your followers

31. Thanks for your time. Audry, Janelle, Julia, Katey, Meghan Cornerstone University SIFE www.cornerstonesife.com