This document provides a summary of recent marketing trends and insights from various food, beverage, packaging and retail news sources. It highlights trends related to health, sustainability, convenience and authenticity that are shaping the packaging industry. It also summarizes various studies on the impact of calorie labeling at fast food restaurants and gold star nutritional ratings on consumer purchasing behaviors. Additionally, it discusses how brands can leverage social media, shopper data and targeted Facebook ads for marketing and how emotion plays a key role in shopper decision making.

1. #MarketingMinute
Monthly #MarketingMinute Highlights Recent Food
and Beverage Marketing Trends and Tips
NOVEMBER 22, 2013

2. Content Sources
Restaurant
News
Food & Beverage
Packaging News
Food
Manufacturing
Huffington
Post
The National
Provisioner
Food
Navigator USA
Progressive
Grocer
Beverage
World
Supermarket
News
2

3. 25 Insights from 25 Years in the
Restaurant Industry
Insights cover:
- Perception vs. reality
- What media formats are
bringing in customers
- Health trends and more
Read more: http:/goo.gl/O8lqfo
3

4. Five Consumer Trends Shaking Up
the Packaging Industry
Trends cover:
-
Sustainability
Healthy living
Convenience
Authenticity and trust
Cost-effective shopping
Read more: http://goo.gl/gYNg2i
4

5. Study: Gold Star Ratings Shift
Buying Behavior
Study covers:
- How a nutritional rating system
steered shoppers away from
items with no stars toward
healthier foods
Read more: http://goo.gl/GkEfIa
5

6. Calorie Labels at Fast Food Restaurants
Don’t Make a Difference, Study Suggests
Article talks about:
-
-
How many patrons, on average, notice
the calorie counts on menus
Random phone surveys on frequency of
fast-food restaurant visits
Percentage of respondents that noted
the calorie labels at fast-food chains
resulted in them choosing fewer
calories
Read more: http://goo.gl/UP5m5Q
6

7. 2014 Consumer Trends Report
Trends highlight:
-
Health and price concerns at retail level
- The top reason consumers are
eating less meat in 2013
- Why 65 percent of consumers eat or
used to eat gluten-free foods
Read more: http://goo.gl/26H5nf
7

8. ConAgra Foods on Social Listening: ‘It
Takes a Village’
Highlights:
-
How ConAgra uses social for insights for
marketing, R & D and advertising
How ConAgra engages fans in the
decision-making process
Read more: http://goo.gl/h0Ibwb
8

9. PG Aisle Chatter: The Privacy Paradox
Talks about:
-
Shoppers concerned about the privacy of
their personal information
Do loyalty programs translate to
genuine loyalty?
Read more: http://goo.gl/KedkrQ
9

10. Hitting a Moving Consumer
Features:
-
Where do brands rank among the top
5,000 YouTube publishers?
Did organic or paid methods help these
brands make the list?
Read more: http://goo.gl/Kp2vty
10

11. Spartan Uses Facebook for Targeted
Marketing
Talks about:
-
How to leverage shopper data and target
Facebook ads to different shopper
segments based on purchase behavior
How Spartan is transforming to
“relationship marketing”
Read more: http://goo.gl/nYy5qd
11

12. Speaker: The Emotional Side of Shopper
Behavior
Talks about:
-
The role emotion plays in decision making
How industry needs to get past consumers’ and shoppers’ conscious explanations to
understand their real motivators
Read more: http://goo.gl/LlXb60
12

13. Did You Find This Information Helpful?
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14. Learn More About Consumer Trends
and Insights on Sweeteners
Whitepaper: “The New Conversation About Sweeteners: Changing Consumer
Perceptions and the Impact on Consumer Purchase Decisions”
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