KidsAbacus presentation at the Superconf Startup Blastoff (Miami 2011).

1. kids
a b acu s
Reward your children’s good behavior
Alejandro Corpeño - @corp

2. The story

3. The story
My Family

4. Family Dynamics

5. Family Dynamics

6. Family Dynamics
Do your No, I want to
homework watch a
movie

7. Family Dynamics
Go to sleep
before 8 PM!
Do your No, I want to
homework watch a
movie
No, I want
to play Wii

8. The Problem
Kids grow up
without a solid
behavioral structure

9. The solution

10. The solution
A Point
System!

11. The solution
A Point
System!
Set a list of tasks and goals

12. The solution
A Point
System!
Set a list of tasks and goals
Assign a point value to each

13. The solution
A Point
System!
Set a list of tasks and goals
Assign a point value to each
Define Rewards

14. The solution
A Point
System!
Set a list of tasks and goals
Assign a point value to each
Define Rewards
Keep track of points on paper

15. The solution
A Point
System!
Set a list of tasks and goals
Assign a point value to each
Define Rewards
Keep track of points on paper
How many
points do
I have?

16. The solution
A Point
System!
Set a list of tasks and goals
Assign a point value to each
Define Rewards
Keep track of points on paper
How many
Lets make points do
a web app! I have?

17. The web app should:

18. The web app should:
Allow parents to define goals and rewards

19. The web app should:
Allow parents to define goals and rewards
Assign points when kids accomplish a goal or task

20. The web app should:
Allow parents to define goals and rewards
Assign points when kids accomplish a goal or task
Allow the kid to ‘purchase’ rewards with points

21. The web app should:
Allow parents to define goals and rewards
Assign points when kids accomplish a goal or task
Allow the kid to ‘purchase’ rewards with points
Keep track of all points won and used

22. The web app should:
Allow parents to define goals and rewards
Assign points when kids accomplish a goal or task
Allow the kid to ‘purchase’ rewards with points
Keep track of all points won and used
Allow the kid to make ‘deposits’ for long-term rewards

23. The web app should:
Allow parents to define goals and rewards
Assign points when kids accomplish a goal or task
Allow the kid to ‘purchase’ rewards with points
Keep track of all points won and used
Allow the kid to make ‘deposits’ for long-term rewards
Empower the kid to make decisions on their own

25. With KidsAbacus we are
gamifying family education

27. From early users
• About 220 registered families, 15% of them
using it every day
• Many feedback sent to us
• More than 1000 goals/tasks accomplished
• More than 50 rewards earned by kids
• Most active right now: Mexico, Perú,
Honduras, United States, El Salvador

28. The Parenting Market

29. The Parenting Market

30. The Parenting Market
“Based on 2004 data, the U.S. Census Bureau
reports that there are 73.2 million households in
the U.S. supporting children under the age of 18,
creating a lucrative market for any company”
“Companies that understand the underlying
fears, hopes and motivations of parents will be
more successful in marketing”

31. The Parenting Market

32. The Parenting Market

33. The Parenting Market

34. What’s Next for Us

35. What’s Next for Us
• Develop more controls such as
Recurrent tasks, Expiring rewards

36. What’s Next for Us
• Develop more controls such as
Recurrent tasks, Expiring rewards
• Better & customizable UI for kids

37. What’s Next for Us
• Develop more controls such as
Recurrent tasks, Expiring rewards
• Better & customizable UI for kids
• Mobile version

38. What’s Next for Us
• Develop more controls such as
Recurrent tasks, Expiring rewards
• Better & customizable UI for kids
• Mobile version
• Build a commercial platform for
product placement on the Rewards
section

39. What’s Next for Us
• Develop more controls such as
Recurrent tasks, Expiring rewards
• Better & customizable UI for kids
• Mobile version
• Build a commercial platform for
product placement on the Rewards
section
• Experiment & find a business model

40. kids
a b acu s
Alejandro Corpeño
@corp