1. Advertising and PR Lab : Crisis
Management
An Assessment of the Cypriot Crisis that took place in
March 2013. This is a data and media analysis . The
countries that we examine are Finland and Germany.
We analyze the media titles, public opinion and the
given sense. The media examined are Die Zeit ,
Frankurter Allgemeine, Aamulehti ,Uutizet(all
newspapers). It is also a situation analisis. We look
for interesting adjectives in media reports.
April 2013

2. Cypriot Crisis
Analysis of German & Finnish
Press

3. GERMANY

4. • Reports that the Cypriot Parliament rejects
compulsory levy for bank costumers
• Indicates a failure for Cyprus
• Reports about protesters
• Quotes Parliament members
• Repots rumors about resignations

5. Analysis-Public Opinion
The Given Sense
• Negative and somewhat
judgmental, even if the
articles are based strictly
on facts
• The reaction of the public
seems to be exactly like
the situation of Greece
• Disappointment, distrust
and rage.
Interesting Adjectives
• “Special” taxes = The
extra taxes
• It is a question of honor
to say no
• Slaves of 21st century
• Colossal Differences
Between North and South
• Compulsory Levy

6. • The financial markets face the Cyprus crisis in dispassionately
• Cyprus is close to collapse, as its two major banks are threatened
because of losing fund and if those two crumble the other banks
will follow
• There is few space for renegotiations
• The leader* of euro group, Dutch financial minister Jeroen
Dijsselbloem confirms that euro group is willing to help Cyprus with
its own attempts of reformation provided that Cyprus will make use
of euro-group’s money
• Joer Kraemmer financial head of Commerzbank doubts that troika
will do any substantial grant
• IMF insists that the maximum amount that Cyprus will receive as
help is not over 10 billion Euros
• Russia and its elite are much interested to keep the “tax oasis” of
Cyprus stable however Russian state should bury its hopes, in order
to regain non-taxed amounts

7. • The Cypriot government suggests to
Russia, to quit from 30% of Russian
banking deposits and in return to
provide access to natural gas deposits
• The first output from the European
Union?
• A bank panic rather not be avoided,
write analysts at national bank
• Germany is willing to manage a
consistent output of Cyprus
• An outlet of the small island republic
could be manageable for Europe
• Overall, Cyprus has more to lose
• In each case, investors in Asia reacted
very coolly
• The euro has fallen to its lowest rate.
From 1.2903 to 12846.

8. Analysis-Public Opinion
The Given Sense
• Neutral with a slight
negative attitude but
without excesses
• Considers the motion of
Cyprus wrong , but
substantiates his opinion.
Interesting Adjectives
• at least very risky
• “tax oasis”
• Protesters celebrated in
Nicosia probably an own
goal, write analysts at
LBBW.

9. FINLAND

10. 18/3/2013
Cyprus issue concerns the European
stock exchanges
• European stock markets have
remained bowed because of the
situation in Cyprus.
• Investors have been concerned by
the fact that Cyprus planned to
deposit the tax is spreading to other
parts.
• Helsinki, many of the most
exchanged shares became
cheaper. Stock Exchange ended up
0.52 per cent negative 6 260 points.
Such a model, Cyprus is now planning to
deposit tax
• Cyprus is drafting the controversial new
model of the deposit tax, which would leave
less than EUR 20 000 for the tax-free
deposits.
• Cyprus is drafting the controversial new
model of the deposit tax, which would leave
less than EUR 20 000 for the tax-free
deposits.
• Euro Countries previously urged Cyprus to
save small banks exempt from income tax,
which is to be financed as part of the rescue
operation. Inhabitants of the earth have
been deposit taxes.
• It is essential that the tax can be collected
on the agreed sum of 5.8 billion
euorn. Central Bank of Cyprus Head Panicos
Demetriades evaluated in Parliament that
now hereto is inaccessible.

12. 19/3/2013
Cyprus Crisis: The vote was postponed again
• Cyprus voting support package conditions
postponed again. The president Nicos Anastasiades
in Conservative Part has announced its rejection of
the vote. The ruling part made a unanimous
decision, a part member told a local TV channel.
• The vote has been moved to the last few days a
couple of times already.
• The situation in Cyprus uncertainty weighs on stock
prices. The major stock indexes are the key.

13. Analysis-Public Opinion
The Given Sense
• News report (no sentiment)
Interesting Adjectives
• No suspicious adjectives

14. UUTIZET
Urpilainen pleased with Cyprus package
• new milestone in handling of the eurozone
crisis.
• Cypriot problems would spread to other
parts of the Eurozone.
• the best deal possible for Cyprus.

15. "It should be remembered that Europe is
helping Cyprus,it is unfortunate if they do not
understand that, because the European
Stability Mechanism and the International
Monetary Fund are giving a loan to Cyprus.
Every effort is made for the best interests of
the Cypriots, but it should be remembered that
a loan cannot be granted on just any
conditions."

16. SOURCES
www.zeit.de – Cyprus
Parliament Rejects
Compulsory Levy
www.aamulehti.fi - Kypros: 20
prosentin talletusvero yli
100 000 talletuksille
www.yle.fi/uutiset/news/
www.faz.net/aktuell/finanzen
/devisen-rohstohffe

17. Teachers:
Mrs.Betty Tsakarestou & Mrs. Maria Xenou
Students’ Team: 4bidden
Iosif Papadopoulos, Aleksandra Alivizatou,
Corina Papantoniou, Lioumpi Karageorgou,
Christianna Tsoufi, Daphne Alexiadou, Eleanna
Vogiatzaki