This document introduces several personality dimensions used in psychological type theory: 1) Extraversion (E) vs Introversion (I), which describes whether one is drawn to external things or their inner world. 2) Sensing (S) vs Intuition (N), focused on real facts vs "big picture" insights. 3) Thinking (T) vs Feeling (F), guided by logic vs personal values. 4) Judging (J) vs Perceiving (P), preferring decisions vs openness. Tables provide descriptions of each type and cite influences on collaborative planning. Populations are also broken down by type.

1. Welcome to
Effortlessly Understand People
Dr. Adrian West
c copyright www.innovatewithconfidence.com

2. E–I
(Extraverting - Introverting)
Attuned to External Drawn to Inner world
Prefer to “talk through” Prefer to “think through”
Learn through doing Learn by reflection
Breadth of interests Depth of interests
Tend to speak/act first Tend to reflect before acting/speaking
reflect later
Dr. Adrian West
c copyright www.innovatewithconfidence.com

3. S–N
(Sensing - iNtuition)
Focus on Real & Actual Focus on “Big Picture”
Value Practical applications Value Imaginative Insights
Notice Details, Specifics Notice Patterns & Meanings
Want accurate, precise info. Stimulated by Ambiguity
Trust Experience Trust Inspiration
Dr. Adrian West
c copyright www.innovatewithconfidence.com

4. T–F
(Thinking - Feeling)
Guided by Objective Guided by Personal
Logic Values and convictions
Focus on Cause and Effect Harmonise with Values
Look for Common Ground
Look for Flaws in the Logic
and shared values
Apply Consistent Principles Treat people as
When dealing with people Unique Individuals
Emphasise Task Emphasise supporting the
Process
Dr. Adrian West
c copyright www.innovatewithconfidence.com

5. J–P
(Judging - Perceiving)
Likes to get things Decided Like to keep Options Open
Scheduled, Organised Spontaneous & Adaptable
Enjoys Decision making Enjoys the process no decision
& Planning before its time
Dislikes Working under Energised by Last minute
Pressure time pressures
Dr. Adrian West
c copyright www.innovatewithconfidence.com

6. Collaborative Planning
Dr. Adrian West
c copyright www.innovatewithconfidence.com

7. Influencing Types
NT
Making
sense
Proof: Answer
all my
ST questions.
Commitment to
shared values NF
Caring –
demonstrate
practical results
for people
SF
Dr. Adrian West
c copyright www.innovatewithconfidence.com

8. UK Population
ISTJ ISFJ INFJ INTJ
13.7% 12.7% 1.7% 1.4%
Modal type Less frequent
ISTP ISFP INFP INTP
6.4% 6.1% 3.2% 2.4%
ESTP ESFP ENFP ENTP
5.8% 8.7% 6.3% 2.8%
ESTJ ESFJ ENFJ ENTJ
10.4% 12.6% 2.8% 2.9%
Pattern not dissimilar to that found in USA (Hammer & Mitchell, 1996)
Dr. Adrian West
c copyright www.innovatewithconfidence.com

9. Collaborative Planning
S - “Sensing” - information and data
N - “iNtuitive” - opportunities and possibilities
T - “Thinking”- logical negatives and caution
“Thinking”- logical positives and benefits
F - “Feeling” - emotion and intuition
J - “Judging” - How can we organize?
P - “Perceiving” - Remain open to possibilities?
Dr. Adrian West
c copyright www.innovatewithconfidence.com