This document discusses using blogs and social media for advocacy and social change. It provides statistics on the growth of blogging, with over 15 million blogs on WordPress alone. Guidelines for a successful blog include building content, engaging readers, writing well, and remaining current. Case studies are presented on organizations like Change.org that use social media for advocacy. The document encourages readers to get involved through blogging to understand issues and create change.

1. Using Social Media for
Advocacy and Social Change
So many people
How can I use blogging?
Corve DaCosta
www.corvedacosta.com
November 2010

2. What is Social Media?
Forms of media that allow users to interact with each other. It’s highly
accessible and enables user-made content.

3. Yesterday…

4. Today...

5. Today...
According to http://en.wordpress.com/stats/
 There are 15.1 million blogs hosted on WordPress.com as
of November 2010.
 According to Quantcast, over 260 million people worldwide
visit one or more WordPress.com blogs every month, and
they view over 2.3 billion pages on those blogs each month.
 WordPress.com users publish about 500,000 new posts on
an average day (and their readers leave 400,000 new
comments every day).

6. What is a blog?
 A blog (a contraction of the term "web log") is a
type of website, usually maintained by an individual
with regular entries of commentary, descriptions of
events, or other material such as graphics or video.
Source: Wikipedia

7. Guidelines for a Successful Blog
 Build content
 Engage readers
 Write well

8. Guidelines for a Successful Blog
 Remain current
 Maximize on social media
 Be ‘buzz-worthy’

9.  Presentation
 Time & Frequency

10. Case Study: Change.org

11. Blog Action Day 2010

12. Blog Action Day 2010

13. Blog Action Day 2010: Jamaipanese
http://www.jamaipanese.com/

14. Case Study: Jamaican LGBTQ Blog
http://glbtqja.wordpress.com/

15. Tell me and I’ll forget; show me and I may
remember; involve me and I’ll understand.
~ Chinese Proverb

16. Success Story

17. Newspaper Cartoon

18. Tavi Gevinson
http://www.thestylerookie.com/

19. Blog Platforms

20. Leave a comment…

21. Activity
 Youth impacting society

22. Contact Information
Corve DaCosta
http://corvedacosta.com
Twitter: @corvedacosta
876.890.4825