Win the Internet Marketing Game with Great Content
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Content Marketing for SEO. Presentation by Coryon Redd to Nevada County Online on March 26th, 2013.
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Win the Internet Marketing Game with Great Content
- 1. Win the Internet Marketing Game with Great Content Presented by: Coryon Redd coryonredd@coryon.com www.linkedin.com/in/coryonredd View this presentation online at: http://www.slideshare.net/coryon/content-marketing-nco-17721671 1
- 2. Let’s Start with the Basics What is Internet Marketing? • Start with a persuasive website • Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options… 2
- 3. A Brief Overview of Search Engine Optimization 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest 3
- 4. Winning the Google Popularity Contest How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links Google is an 800 lb Gorilla 4
- 5. Who is Coryon Redd? CEO of Batteries4less.com & Coryon.com Internet Marketing Co-Facilitator of Nevada County Online Batteries4less.com – Started in 1999 Hundreds of #1 Rankings on Google Google has made Batteries4less.com a Multi-Million $$ Success Story 5
- 6. Content Marketing is: Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Content Marketing isn’t:
- 7. Marketing Strategy Starts with Content Goals of Content Marketing: Educate and Entertain Link Bait for SEO Build Trust and Relationships Answer Questions Branding Generate Traffic, Leads and Sales 7
- 8. Find Your Audience, Plan Your Content Who’s Your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Customers Social Listening Tools Google Alerts, Topsy.com, Check out: http://econsultancy.com/us/blog/11422-19-tools-to-improve- your-content-marketing-strategy
- 9. Make your Blog the Hub of your Online Marketing
- 10. Spread the Word Blogger Outreach Answer Questions in Forums RSS Directories Press Releases Social Media • Facebook, Twitter, Linkedin, etc.
- 11. Content Creation vs. Content Curation You don’t have to be the best writer in the world to create content Show your expertise with what you think is interesting and worth sharing Source: http://pinterest.com/coryonredd/infographics/
- 12. Case Study: Findinghappiness.com Source: Findinghappiness.com/blog/
- 13. Goals for Findinghappiness.com Educate and Entertain Build Audience and Website Traffic Integrated Marketing • Website, email, social media, SEO Create and Share Great Content Branding SEO Focus Towards Top Keywords • Finding happiness, how to be happy, etc.
- 14. The Big Picture Create Focus Target Market Planning Content Measurement = Simplified Marketing
- 17. Content is King Blogging, Video, Web Pages, & More 17
- 18. Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs 18
- 19. SEO is your Ace in the Hole Win the Game and Make More Money 19
- 20. Go to Coryon.com/nco to get editorial calendar template.
Editor's Notes
- Ties together Editorial, marketing, PR, SEO and social
- Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
- http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com