Learn how to use Pinterest as an easy tool to promote your business, get better search rankings, and engage your best audience.

1. Introduction to Pinterest for Business
Coryon Redd
The Accessible Expert at
Coryon.com Internet Marketing
530-272-8602
Linkedin.com/in/coryonredd
Facebook.com/CoryonMarketing
Pinterest.com/coryon
Go to www.coryon.com/PlacerSocialClass to view this presentation.

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• Social Scrapbooking - Allows user to “pin” images, videos
and other web content and share on their boards
• Pins allow you to create a board based on a topic
What is ?

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is about Visual Sharing
See something you like online – Pin it.
Show your personality & your visual sense

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Share pins, comment and follow
• Step 1 – Sign up
• Step 2 – Install bookmarklet in your browser(s)
• Step 3 – Setup your profile – Image, verify website, your info
• Step 4 – Integrate into Facebook, Twitter, and other social
media
Get Started with

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Board – Group of pins related to a topic
Private Board – Board shared by invitation only
Pin – Add image or video to a board
Pinner – If you do a pin, guess what, you’re a pinner
Repin – Find a pin on Pinterest then add to one of your boards
Follow – Get a feed of what your favorite people are doing
Likes – Liking a pin adds to your “Likes” not your boards
Glossary

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Pinterest is VERY popular and growing quickly
Fastest website to grow to 100 million users
• 12 Million Unique Visitors per month
• 68% women, higher income, 15.8 minutes per visit
• Most people repin and pin – few comment
• http://mashable.com/2012/02/25/pinterest-user-demographics/
• http://www.repinly.com/stats.aspx
Who’s on ?

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Pinterest marketing video - http://youtu.be/AfyByLwiIe8
Why people like Pinterest – White paper with interviews
http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper
Why do People like ?

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Using bookmarklet – Install in browser as add on or extension
Search for things you’re interested in
• Create boards for both business and personal
• Great way for people to get to know you and what you like
Add image caption and comments
Follow the boards and the users you like
Public boards vs. private boards, sharing boards
How to use ?

9. Set up a business account
• pinterest.com/business/create/
Integrate into your website with Follow button
• business.pinterest.com/
See what other companies have pinned
• Ex. pinterest.com/source/overstock.com/
for Business

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Why Bother?
• Is your market on Pinterest?
• Review Pinterest demographics
Is your Business Engaging?
• Can you create good content?
• Do you have a good eye for images?
Marketing

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Do you have a Strategy?
• Add Pinterest to your marketing plan
• Create an editorial calendar
Can Pinterest be an Easy Addition?
• It can be simple, but don’t expect much
• Be active – Pin, repin, comment
What Really Matters on Pinterest?
• Show your personality, consider a
marketing campaign, networking
Strategy

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Set goals for contest - Sales, branding, social engagement
Set budget and staff time
What are you giving away? – It has to be worth winning
How long will the contest run? – Shorter is better
How will people enter contest?
• Comment on your board
• Pin an image from your site
• Create their own board
Track entrys
• Use hashtags to track ie.#coryon
• Set email notifications to track pins
Planning a Contest

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Build a graphic and pin it to a Contest board
Reward everyone who enters
Promote – Blog, Facebook, Twitter, Email, Google+
• Post daily with contest updates
Pick a winner – Pick your favorite or random.org
http://www.socialmediaexaminer.com/pinterest-contest/
Track results – Did you meet your goals?
Running a Contest
Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/

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How to run a Pinterest contest
http://memarketingservices.misytedev.com/2012/08/21/how-to-run-a-
contest-on-pinterest/
Before running a contest consider the laws of your state:
CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtml
How to run a social media contest
http://unbounce.com/social-media/social-media-contests-for-beginners/
Very good powerpoint on how to run an online contest
http://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an-
online-contest-or-sweepstakes
Contest Resources

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Etsy.com Case Study from Pinterest
business.pinterest.com/case-study-etsy/
Pinterest Contest Case Study
www.marketingsherpa.com/article/case-study/email-marketing-pinterest-
contest#
Beyond Facebook & Twitter: Case Study batteries4less.com
www.youtube.com/watch?v=08M_FFJwe64
Case Studies

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Search on Pinterest for your market
• Tip – Use Google and limit search to last week or month
• Ex. Search for “pinterest ‘keyword’ “
• Use search tools to limit to very recent pages
Create a video board – Share resources you like
Use #hashtags to track trends and promote your biz
Pinterest Analytics - business.pinterest.com/analytics/
Tricks and Tools

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Pinterest References
PowerPoint on how to user Pinterest
http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788
Pinterest as a shopping referral tool
http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral-
tool/
Article about Pinterest marketing with good tips
http://www.stepforth.com/blog/2012/pinterest-marketing/
The Marketer’s Guide to Pinterest for SEO
http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-
Pinterest-SEO.aspx
Many resources, tools and articles
http://agbeat.com/lists/37-pinterest-resources/
Pinterest articles from Social Media Examiner
http://www.socialmediaexaminer.com/tag/pinterest/
Good white paper with interviews of why people like Pinterest
http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper