Learn how to market your business with Facebook, Content Marketing and Blogging.

1. Social Media Marketing to Grow
Your Business
View this presentation online at:
Coryon Redd
coryon@gmail.com
Coryon.com
http://www.coryon.com/old-town-auburn
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2. What is Internet Marketing?

3. Let’s Start with the Basics
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Email
Videos
Local Search
Lots more options…
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6. Why is Online
Marketing about
Content?
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7. Content Marketing is:
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing isn’t:

8. Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads and Sales
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9. Are you ready to stand out?

10. Make your Blog the Hub
of your Online Marketing

11. Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/

12. Facebook – The Big Picture
Why Bother?
•Is your market on Facebook?
Is your Business Engaging?
•Can you create good content?
•Can you answer questions?
Do you have a Strategy?
•Facebook can fit into your existing marketing plan
Can Facebook be an Easy Addition?
•Facebook can be simple, but don’t expect much
•Posts and comments can be small but should be regular
Do Likes Really Matter?
•Not really, unless you are marketing to them
•Website traffic for offers matters most
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13. Can I use
for my business?
• Set up a business page
• Create an editorial calendar and plan out content
• Use Facebook as a place to post simple content related to your
existing blogging and email marketing
• Great place to research your market
•Find groups, pages, places and interests
• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/
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14. Getting Started with a Facebook Business Page
• Create a Page
•From your profile go to Pages then click Create a Page
• Upload Timeline Image – 851X315 pixels
• Upload Profile Icon – 160X160 pixels
•Read More - http://www.copyblogger.com/timeline-cover-photo/
• Fill Out all Info – Add Sections
• Study other Facebook Pages
• Invite Friends to your Page
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15. Consider Blogging as Hub to Online Marketing

16. Here’s Why!
Blog Marketing Starts with Content
Generate Traffic, Leads and Sales
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Increase Brand Awareness
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17. Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/
Blogging glossary (including dofollow/nofollow)
http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basicblogging-terms/
21 Tactics to increase blog traffic
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog comments
http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business owners
http://www.successfulblogging.com/essential-blogging-tips-from-2010/
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18. Facebook References
The Basics – Facebook Help from Facebook
www.facebook.com/marketing
www.facebook.com/help/382987495087424/ - Pages help
Facebook Marketing Bible
gold.insidenetwork.com/facebook-marketing-bible/
Facebook Marketing Series from Mashable – Many good articles
mashable.com/category/facebook-marketing-series
Article with Good Tips to Get Started – Includes Examples
blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/
Facebook Marketing for Small Businesses
http://www.socialmediaexaminer.com/facebook-marketing-for-small-business/
Powerpoint with Examples of Larger Companies using Facebook
slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages
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