A presentation of Vodafone.gr (Vodafone Greece) case study about a search marketing campaign with extraordinary results and ROI

1. Costas
*Managing director

2. Mindworks.
The leading Search Marketing agency.

3. .SEO
.Paid Search
.Usability
.eMetrics

4. A Great team of experts!
8 brilliant individuals.
*3 Google Adwords Qualified Professionals

5. Great Results*
*Proven results

6. Vodafone case

7. Vodafone saw the potential in Search marketing.

8. We did the rest.

9. What we did?

10. Search Engine Optimization

11. 9 months of hard work...

12. Onsite Optimization
• Title tags
• Meta tags
• Internal linking
• Html Optimization
• SEO copywriting
• Content Development

13. Onsite Optimization

14. Offsite Optimization
• Directories
• Blogs
• Forums
• Social networking sites
• Social bookmarking sites

15. Offsite Optimization
~15.000 inbound links Dec 2008
~ 3.500 inbound links Mar 2008

17. “However beautiful the strategy, you should occasionally
look at the results.”
Winston Churchill

18. Results
new optimized site

19. 2.000% increase in organic search traffic
since March ʻ08

20. Top listings for 10.654 Keywords
during November
*In March ʼ08 search traffic was
coming from 141 keywords

21. Search Traffic is 25,45% of the
total traffic in vodafone.gr
*Until March ʼ08 Search was only 1,71%
of the total traffic.

22. Top listings for every single new Vodafone product
* Weeks before August 22
Vodafone.gr was ranking for “iPhone”

23. Same for Blackberry

24. Our strategy was to focus
on new services and products
and rank well even before they launch!

25. Can we do all that only with SEO?

26. NO!

27. Sponsored Listings* gave us a hand!
*Google Adwords

28. We created a Huge Paid Search Campaign

29. 16 Campaigns

30. 481 Ad Groups

31. 1.298 Ad Texts

32. 42.257 Keywords

33. Where?
• Search Network (Google.gr)
• Content Network (Everywhere)

34. So what?

35. 7,17% Click Through Rate*
*Search network only

36. 158.644 targeted thirsty users

37. Numbers talk

38. Mindworks. Delivering results.

39. Thank you Vodafone
P.S.