Social Media Overview
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http://courtneyengle.com/speaking/social-media-overview Social Media basics, social media overview
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Social Media Overview
- 14. Listen
- 20. Outposts
- 25. Your Dashboard
- 26. Hootsuite
- 34. Stand Out
- 37. Know Your Goal
- 40. Management
- 46. Call to Action
Notas del editor
- http://courtneyengle.com/speaking/social-media-overview/
- http://www.theconversationprism.com - Brian Solis ’ s breakdown of social media
- Are your customers likely to be online? Are you ready to handle negativity How will you incorporate this into people ’ s daily jobs? How will you measure results? How long are you willing to give it a try? What ’ s your willingness to experiment, take risks, and adjust your plans?
- Who is your audience? Customers & clients Media agencies B2B or networking for referrals Who do you want to attract? What are the needs of your business?
- http://www.flickr.com/photos/briansolis/3987986119/ Strategy - Not the goal, it ’ s your plans to get there
- Which sites or platforms? Who will manage? Who has access? Ideal client profile
- Claim your profiles everywhere you can
- Where are your customers? What will help you reach your goals? B2B or Referrals? What ’ s happening on your website?
- Your site - home base
- Listen
- http://google.com/alerts
- Google Places
- http://foursquare.com
- http://yelp.com
- http://facebook.com
- Outposts - content that attracts people back to your home base
- http://facebook.com
- http://twitter.com
- http://linkedin.com
- http://plus.google.com
- Managing multiple accounts
- http://hootsuite.com
- http://reader.google.com
- Website = home base. Outposts can share content with a trail back home OR be networking focused
- http://youtube.com
- http://flickr.com
- http://slideshare.net
- http://itunes.com
- newsletters, ebooks, etc. http://mailchimp.com
- learn how to build awareness and encourage relationships with the media your making and sharing
- Research before establishing your plan. Know what is most important and what is emerging ( http://forrester.com )
- Who is your target audience? What is their need?
- Who is your community manager? Who maintains the social media channels? Who creates the social media policy? How many people are participating? What is the procedure?
- consultant, graphic designer, web developer, analyst, digital agency? who do you hire external or utilize internal?
- Who needs to know what information? Who needs to know when an issue arises? Does one person create content differently than the community manager?
- Who and how will training be conducted? How will you implement a learning curve?
- without measurement, your efforts are mostly useless Website traffic, increased calls, clicks on links, followers, views
- new fresh and growing or ripe and rotting? Keep your community alive
- Continue creating content with Calls to Action - give people something to do
- http://burg.com - understand people
- When designing your graphics and logo, keep in mind that it needs to look good as a large banner and as a tiny thumbnail.
- http://socialmediadiyworkshop.com/2010/05/write-a-great-twitter-bio/ http://www.therenegadeblog.com/google-plus-profile-customizing http: //searchenginewatch.com/article/2110283/Basic-SEO-for-Facebook -Fan-Pages http://linkedintobusiness.com/tag/linkedin-seo/ http ://www.facebook.com/about/timeline/