Building Brands With Engaging Facebook Pages
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Building Brands With Engaging Facebook Pages
- 1. Building brands with engaging Facebook pages December 2009 Tyler Willis Director of Marketing, Involver
- 2. Involver is the best brand marketing & analytics platform for Facebook, the world’s largest social network with more than 350 million members . Using the Involver Application Suite, brands of all sizes can leverage existing content or easy creation tools to create a customized, engaging Facebook Page.
- 3. WWKD?
- 5. Go where the attention is
- 8. Marketing on Facebook Facebook Ads Facebook Groups Facebook Applications Facebook Pages Facebook Personal Profile Facebook Events Other tools that might be useful for your needs:
- 9. Brands are standardizing around Facebook Pages as the social location for companies and products.
- 10. Branding : How do we “ port over ” our brand identity? Content : How can we distribute our best multimedia, and automate the syndication of this content? Time : How do we save significant time and resources in both setting up and maintaining our Facebook Page? But, brands still face key challenges:
- 11. 101
- 12. Branding
- 13. Good Content
- 14. Functionality
- 15. Social Proof
- 18. OK! You get it, this Pages thing is revolutionary
- 20. What’s Next?
- 21. KANYEISM #7331 : Stand out from the crowd.
- 22. 201
- 23. The Past
- 24. Involver Fan Page Applications A new solution for brand marketing on Facebook
- 25. RSS Feed / News
- 26. Video Gallery
- 27. Twitter
- 28. Polls
- 29. Polls
- 30. Sign-up Forms
- 31. Coupons Promote exclusive offers and give your audience powerful incentives to return to your Page.
- 32. Coupons Send multimedia and exclusive offers right to your fans’ News Feeds.
- 33. Automatic Content Syndication Involver apps are “set it and forget it”: your Page is automatically updated with your newest blog posts, tweets, videos, etc. Your Facebook Page
- 34. get started: www.involver.com/pages Tyler Willis - Director of Marketing, Involver [email_address] @tylerwillis facebook.com/tylerwillis
- 35. Appendix
- 36. Let’s address a fear
- 37. Control
- 38. Profile Picture You can stand out with a unique profile photo.
- 39. target your wall posts
- 41. Fanbox allows You to add page content and the “Become a Fan” action to your external site
Notas del editor
- Frequency is important! Average is 1 post every 15 days, be better than that. Talk about Strategy here. Set Goals to measure, set publishing timeline, etc. If you need help with your strategy, come see me or Steve.
- This slide for the benefit of those playing along at home.
- This slide for the benefit of those playing along at home.
- This slide for the benefit of those playing along at home.
- This slide for the benefit of those playing along at home.
- This slide for the benefit of those playing along at home.
- This slide for the benefit of those playing along at home.
- Using this slide, we can talk about how brands can generate significant amounts of engagement by pushing out fresh content to Facebook News Feeds. The proof is in the Snapple picture: note the comments made and the “likes” submitted, which were generated within minutes of this News Feed item being published.
- This section for those playing along at home.