CoStar Social Media Webinar Slide Deck - facebook

1. Social Media for Brokers:
Making Friends with Facebook
March 27, 2013

2. Today’s Presenters
Coy Davidson Angela Brown
Senior Vice President Communications
Colliers International – Manager
Houston CoStar Group

3. Today’s Presenters
Coy Davidson
Senior Vice President
Colliers International – Houston
www.coydavidson.com
facebook.com/TenantAdvisor
@CoyDavidsonCRE
linkedin.com/in/houstonofficespace
coydavidson.wordpress.com
plus.google.com/105557945022210548581

4. Today’s Presenters
Angela Brown
External Communications Manager
CoStar Group, Inc.
costar.com
facebook.com/CoStarGroup
@TheCoStarGroup @angelambrown
linkedin.com/in/angelambrown
Youtube.com/costargroup
gplus.to/CoStarGroup

5. Housekeeping
Recording and slides
A link to a recording of today’s presentation will be available
tomorrow – keep an eye on your inboxes for the link and a PDF
of today’s presentation
Questions
Questions will be addressed at the end, but you may submit
them at any time both through gotomeeting and Twitter
Twitter
Please use the hash tag #CoStarSocial when live-tweeting
during this program or submitting questions via Twitter. Send
questions to @TheCoStarGroup.

6. What We’ll Cover
Facebook… …for brokers
 What you can do with  Why Facebook?
Facebook  Who are you connected to?
 Profiles vs. Brand Pages  Creating a Killer Business
 Getting Started Page
 Getting the Most out of  What should I post?
Timeline  Can it really work for me?

7. Facebook…

8. What you can do with
Facebook

9. Quick Facts About Facebook
42% OF MARKETERS
1 BILLION + SAY FACEBOOK IS
MONTHLY ACTIVE CRITICAL OR
USERS IMPORTANT TO THEIR
BUSINESS
680 MILLION MONTHLY
CUSTOMER ACQUISITION ACTIVE USERS ON
FACEBOOK MOBILE
PRODUCTS
B2B
43% OF 43%
Sources: CMS Wire, February 2013;
Facebook Newsroom, March 2013; Hubspot, September 2012

10. What Can You do with Facebook?
 Personal or company branding
 Tell your company’s story
 Humanize your brand
 Facilitate content engagement
 Promote other channels

12. Myths vs. Facts
Myths Facts
 My business doesn’t  If you have a company
have anything to post. blog, videos, photos or
regular news, you have
 I don’t have content.
time/resources for  A broad range of tools
Facebook. make staying social easier
than ever.
 We’ll never get  Is that the real value?
enough members, Engagement is important,
comments or likes on but lead generation and
our page. customer service are most
important.

13. Profiles vs. Brand Pages

14. Profiles vs. Brand Pages
Profiles Brand Pages
Post scheduling
X √
Seamless integration with
third-party tools
X √
Facebook Insights
X √
Administrative area
X √
Friend requests – require
approval √ √
Likes – no approval needed
X √
Management through Page
Manager app
X √
Managed through native
Facebook app √ X
Administration from multiple
users
X √

15. If you Have a Profile for your
Business…
There is hope.
Account conversion instructions can be found
here http://on.fb.me/UnK6is.

16. Getting Started

17. Getting Started
Think about…
 What are you seeking to get from Facebook
that’s different from other sites?
 Who will administer the page?
 How often will you post?
 What types of content will you post? What do
you need before you publish?
 What will you call the page?

18. Getting Started

19. Getting the Most out of
Timeline

20. Getting the Most out of Timeline
Use opportunities
to brand your page
Use applications to
incorporate other
sites

21. Getting the Most out of Timeline

22. Getting the Most out of Timeline

23. Getting the Most out of Timeline
Embrace images
Highlight or “pin” important posts

24. What’s Coming?

25. Is Facebook Right for You?
Facebook is ideal for:
 Real-time testimonials
 Deep content engagement
 Diverse types of content
 Promoting company news/thought leadership
 Generating leads
 Solving customer service problems

26. …for brokers

27. Sometimes Business is Personal

28. Sometimes Business is Personal
LinkedIn is the standard as far as the social network
for business but many people are not active on
Linkedin.
Twitter is a fantastic tool for creating visibility and
discovery but it is still far from mainstream.
Facebook is the most ubiquitous of all the social
networks and while many business executives don’t
use facebook for business purposes, many spend
time on the platform.

29. Who are you connected with online?
People do business and refer business
to people they know, and trust
Existing Clients: How often do you speak with them?
- Strengthen relationships
Friends: Do they know exactly what you do?
- Educate them to refer you business
Colleagues -Brokers in other cities/markets
- Develop new relationships

30. Personal Account vs. Brand Page
 Private – only people  Public – just like
I friend can see my your website or blog
personal page
They both can play a role in your facebook
strategy

31. Facebook Pages

32. Creating a Killer Business Page
Cover Photo Profile Photo
Page Name
About Section Custom
Tabs

33. What do I Post on my Page?
The Status Update
Build an Active and Informative Wall
I like to think of my Facebook business page as
my online newsletter with a little personality.
• Relevant articles to CRE, Technology and the Economy (news
source)
• What’s happening in my market and niche
• Photos & Video (every one loves photos & video)
• Announcements (what’s going on in my business, market)
• Blog Posts
• Status updates with a little personality (successes, challenges,
frustrations, humor)
• Monitor, participate and respond to comments on your wall
This is personal branding. People want to
connect with a person not a logo.

34. Discuss hot topics and
share your commercial
real estate expertise

35. Highlight your success, but only occasionally

36. Promote others and
share posts from other
pages

37. You don’t always have to talk
about commercial real estate

38. Use Video and Lots of Photos

39. Comment on other Facebook Pages

40. Can this really work?
Its not about the number of likes or friends. It’s about who
you are connected with and what you do with those
connections.

41. Questions?