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Getting past to hype, to the ROI of social media

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Social Media Primer Putting Aside the Hype – How to Leverage Web 2.0 for Measurable ROI July 2010
What is Social Media? Social media is an umbrella term that defines the various activities that integrate technology , social interaction , information exchange , and the sharing of words, pictures, videos and audio . This interaction, and the manner in which information is presented, often results in the creation of communities of like-minded individuals .
Why Social Media is Relevant When asked by the FBI why he robbed banks, Willie Sutton simply replied, "Because that's where the money is . "
Living in an Online World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Winners and Losers Newspaper employee buyouts and layoffs in the United States, Editor & Publisher Magazine
Measurable Social Media Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proven Social Media Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Foundation of Social Media is Content ,[object Object],[object Object],[object Object]
Easing into Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Campaign Framework Web Property #1 Corporate Site Web Property #2 Executive Blog Social Network Engagement Blogger Relations Executive Blog Promotion Key Word Evaluation New Media Utilization Pay Per Click Ads
3 Phases of Social Media Maturation ,[object Object],[object Object],[object Object]

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Social.Media.Primer.Presentation.Upload

  • 1. Social Media Primer Putting Aside the Hype – How to Leverage Web 2.0 for Measurable ROI July 2010
  • 2. What is Social Media? Social media is an umbrella term that defines the various activities that integrate technology , social interaction , information exchange , and the sharing of words, pictures, videos and audio . This interaction, and the manner in which information is presented, often results in the creation of communities of like-minded individuals .
  • 3. Why Social Media is Relevant When asked by the FBI why he robbed banks, Willie Sutton simply replied, "Because that's where the money is . "
  • 4.
  • 5. Winners and Losers Newspaper employee buyouts and layoffs in the United States, Editor & Publisher Magazine
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Social Media Campaign Framework Web Property #1 Corporate Site Web Property #2 Executive Blog Social Network Engagement Blogger Relations Executive Blog Promotion Key Word Evaluation New Media Utilization Pay Per Click Ads
  • 11.