Results of a survey of RACV members on travel in April 2012

1. GOTTA GET AWAY
RACV Holiday Survey - April 2012

2. HOLIDAY SURVEY
• Nearly 5,000 RACV members
responded by email in an April
2012 travel accommodation
survey
• Allhad taken a holiday within the
last 12 months
• Allstayed at paid accommodation
for at least one night

3. TRAVEL FREQUENCY
• 65% had travelled two or more
times for short holidays (1-2
nights)
• 57% had travelled two or more
times for longer holidays (3 or
more nights)
• There was a growing preference
for long weekend and week-long
trips

4. DESTINATION
Melbourne Victoria
NSW QLD
Other Aus State Overseas
• 42% travelled more than
50km to outer Melbourne or
Regional Victoria
• 20% travelled overseas
• 20%
travelled to NSW or
Queensland

5. WHO & WHY
• 64% of the time more than
one person was involved in
planning the holiday
• 46% were couples and 48%
were three or more people
travelling together
• “To
Relax” was the most
common reason

6. BOOKING PREFERENCES
Property by Phone Property Direct Online
Property via Email Property Direct in Person
Booking Website Travel Agent
• 70% prefer to book Other
directly with the
accommodation property
(phone, email, online or in
person)
• Most common reasons:
Convenience (61%),
Ease (45%), Cost (32%)
and Accuracy (18%)

7. BOOKING PREFERENCES
• 90%were influenced by a
property’s Star rating in
choosing their accommodation
• 43% use printed travel guides to
plan or book travel - they help
to drive or reinforce the online
actions
• 11% went on holiday as a result
of seeing a good deal advertised

8. INTERNET USE
• 85% use the internet
while travelling
• 59% access the internet
by laptop, 53% by phone
or tablet, 24% from the
property’s computer, 21%
from internet cafe

9. DEMOGRAPHICS
Single Couple - No Children
Family - preschool children Family - school age children
Family - teenage children Empty Nesters
• 60% were female
• 22% were in their 40s, 29%
were in their 50s, 28% were
over 60
• 66% had household incomes
over $70,000 per annum

10. NEED MORE INFO...
• AAA Tourism is a subsidiary of the RACV and
the other Australian Auto Clubs
• We work with accommodation and leisure
clients to maximize their exposure to Australia’s
7.1 million auto club members
• We make your phone ring with enquiries and
we send people to your website
• We provide online, live, commission-free
bookings direct to your accommodation
property
• www.AAATourism.com.au
• Email us at info@aaatourism.com.au
• Call us on +613 8601 2200