1. LTE, an operator’s reality_

2. Digital
Revolution_

3. The world is
CHANGING_

4. A huge amount of









traffic is being
generated
Bandwidth and data consumption increased by 24%
Web traffic increased by 35%
Youtube data consumption increased by 32%
Video streaming and P2P increased by 11% e 13%
Instant messaging traffic increased by 363%
Social media increased by 168%
Facebook videos increased traffic by 389%
Data consumption and Youtube increased by 129%
Video streaming, including Youtube, 1,797%

5. And is deeply changing the
network operators’ businesses
Traffic
Explosion_

6. And is deeply changing the
network operators’ businesses
Traffic
Explosion_

7. If mobile internet Energy
operators were in the Business
+18%
+2.229%
885
113
117
121
103
107
2008
2009
2010
2011
2012
597
256
38
92
2008
2009
2010
2011
2012
Global Mobile Internet Traffic (Petabytes)
We would build our capacity as
if 41 power plants like Itaipú
were activated every year
Brazil's Installed Capacity (GW)

8. What have we got
to make this
Revolution_

9. The mobile telephony evolution_
We have seen a technological revolution over the last 3 decades
1998
1990
1G – 1st Generation
2G – 2nd Generation
What is it?
_Analog mobile phones
Voice only
_Voice and data
(SMS and WAP)
What it
means
_Wireless communication,
anywhere
_Text messages and the
first mobile internet
connection for e-mails

10. The mobile telephony evolution_
We have seen a technological revolution over the last 3 decades
2012
2008
3G – 3rd Generation
What is it?
What it
means
3G Plus – Advanced 3rd gen
_More speed to data
_Even more speed and capacity
_First apps and the possibility
to browse the web anytime,
anywhere
_Better browsing experience.
The whole world in your pocket!

11. The mobile telephony evolution_
We have seen a technological revolution over the last 3 decades
2013
2015?
4G – 4th Generation
What is it?
5G – 5th Gen
_A more efficient approach to data
_What’s next?

12. 4G
It all started long before
the 2.5 GHz auction_
8 months preparation
‗ Core team assembly on October 2011
‗ Technology research
‗ International benchmark
‗ Investment scenario simulations
Result
Winning the main lot

13. These principles guided us
on the 2.5 GHz auction
_We are an internet company. This is
our DNA
_Our company has the largest
customer base and the market
leadership
_That’s why we’ve bought the most
adequate lot for our needs:
20 + 20 MHz will enable us to
connect more people

14. A Project with Ambitious Goals_
Cover all 2014 FIFA World Cup host and
subhost cities until the end of this year
2.5GHz
Band
_This high frequency band
demands at least 2 times
more towers if compared to
3G frequencies
We have more than 250
_different municipality laws
regulating site construction in
Brazil

15. We are committed to continue
expanding our 4G coverage
Throughout
Brazil
Coverage Timetable –
Anatel Goals
December 2013 –
FIFA 2014 World Cup Hosts
and Subhosts
May 2014 –
State capitals and
municipalities with more
than 500k inhabitants
December 2015 –
municipalities with more
than 300k inhabitants
December 2016 –
municipalities with more
than 100k inhabitants

16. We have launched 4G
in 69 cities of Brazil
4G connections
Market Share
Operator 2
12%
Operator 3
Fortaleza - CE
45%
26%
Recife - PE
17%
Salvador - BA
Brasília - DF
Operator 1
Belo Horizonte - MG
São Paulo - SP
Rio de Janeiro- RJ
And will be present in
74 municipalities until
the end of the year

17. Vivo is the most prepared operator
to offer 4G!

18. Our goal is to provide the best connection
to all Brazilian people_
... We are leaders on 3G
and 3G Plus coverage
_ COVERAGE
3.121 municipalities
_ COVERAGE OPERATOR 3
1.119 municipalities
_ COVERAGE OPERATOR 2
734 municipalities
_ COVERAGE OPERATOR 1
593 municipalities
Our coverage is larger than all
other operators' coverage put
together!

19. We are an Internet Company!_
Always providing the most
innovative products on the market_
To all kinds of
customer
needs and
all types of
use

20. In Vivo, 4G is not only 10x faster then 3G
Here, our 4G is Plus:
With coverage and quality
recognized by everyone
The only one with
multiconexion

21. We have an extensive portfolio to customers demanding 4G..._
For tablets and
notebooks
For smartphones
To home

22. Vivo Box at home_
_4G Plus
directly to the
Box at your
home
_Up to 5
connections
through Wi-Fi

23. 4G also has
For smartphones, tablets and notebooks
Innovative concept: Only plan
in the market with data sharing
Attend customers in need for
multiconexion, looking for
convenience and economy
Great opportunity to capture
disconnected devices
You can use your 4G Smartphone Plan with additional devices to
stay connected with much more speed

24. Vivo Sustainable Base Station:
Telefonica Brasil innovates to
push forward infrastructure_
Low visual impact
Easily integrated to
urban environments
Technology made available
to all operators

25. Our future_
A customer oriented digital telco
Constantly
improving
connectivity
offerings
Developing new
digital solutions
So that our customers can take full
advantage of the digital world

26. Thank you_