Think of the last time your mobile phone was more than 20 feet away from you. Having trouble, then you're one of the 91% of Americans who have their phone within reach 24-7, and you also like to be one of the 62% who uses a smartphone. This addiction impacts all aspects of marketing, especially email. This presentation takes a look at industry research & trends, review how mobile impacts email, and what to do about it...including a few examples of mobile email makeovers.

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4. Let’s take a look some facts that might floor you.
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5. And by 2017, there will be more phone devices than people.
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6. We’re attached to our phones.
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7. Really attached…
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8. And before you think smartphone users are young hipsters, consider this…
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9. And take a look at how incomes levels impact ownership.
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10. And here’s a fact that should stop you.
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11. Knowing this, how does this impact your email efforts?
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12. This is why mobile matters to your email efforts:
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13. Here are six tips to consider for mobilizing your email efforts.
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21. So let’s take a look at a few “real‐life” examples.
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22. If you take one thought from this presentation, know that eNewsletters are D‐E‐A‐D.
In times when we thing in 160 characters, we don’t want to read 600‐word emails.
Breakdown newsletter into multiple emails. It will increase awareness, cut down your
workload and increase your open rates.
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23. And when users zoom into the email, what’s lost?
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24. And if you can’t kill your eNewsletter habit, at least make it easier to engage your
content.
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25. And let’s take a look at a different type of email…
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27. And when you sort makeover your email, it’s time to look at other key mobile efforts.
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