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CloudCamp. Philip Carey: 'Grey Cloud' do you pass the Yorkshire Test. A light hearted look at selling Cloud apps to the older generation, do the apps and sales pitches pass 3 simple tests based on sound Yorkshire principals

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Chris Purrington
Chris Purrington

The document discusses selling cloud services to older generations by passing what is called the "Yorkshire Test." This test examines whether cloud concepts can be clearly explained to someone from Yorkshire, England in simple terms they can understand. Passing this test would demonstrate that cloud services have been defined clearly and without technical jargon so that they can be marketed successfully to older audiences.

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Grey  Cloud  -­‐  Do  You  Pass  The    Yorkshire  Test?    ‘a  discussion  on  selling  Cloud  to  older  genera1ons’  –  by  Philip  Carey    

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