11. Service Management
evolves for cloud
• Automated provisioning (zero-touch) becomes easier
• Service Management processes must become lighter / faster
Service Catalog
IT Governance
Automation Change & ConfigManagement
Financial Management
Service Level Release Management
Management Incident & Problem
ABSOLUTELY ESSENTIAL V E R Y I M P O R TA N T
You remember Napster, right?This is what Napster did to the music industryWhy?Its happening againjust like napster changed theplaying field for music, cloud changes the game for ITThis is what cloud is doing to ITA new critical functionality emergesCatalog – napster comparisonwhy catalg is critical
in July 2000 when tracks from English rock band Radiohead's album Kid A found their way to Napster three months before the CD's release. Unlike Madonna, Dr. Dre or Metallica, Radiohead had never hit the top 20 in the US. Furthermore, Kid A was an experimental album without any singles, and received relatively little radio airplay. By the time of the record's release, the album was estimated to have been downloaded for free by millions of people worldwide, and in October 2000 Kid A captured the number one spot on the Billboard 200 sales chart in its debut week. According to Richard Menta of MP3 Newswire,[14] the effect of Napster in this instance was isolated from other elements that could be credited for driving sales, and the album's unexpected success suggested that Napster was a good promotional tool for music.One of the most successful bands to owe its success to Napster was Dispatch. Being an independent band, it had no formal promotion or radio play, yet it was able to tour to cities they had never played and sell out concerts, thanks to the spread of their music on Napster. In July 2007, the band became the first independent band to ever headline New York City's Madison Square Garden, selling it out for three consecutive nights. The band members were avid supporters of Napster, promoting it at their shows, playing a Napster show around the time of the Congressional hearings, and attending the hearings themselves. Shawn Fanning, the founder of Napster, is a known Dispatch fan.Since 2000, many musical artists, particularly those not signed to major labels and without access to traditional mass media outlets such as radio and television, have said that Napster and successive Internet file-sharing networks have helped get their music heard, spread word of mouth, and may have improved their sales in the long term[citation needed]. One such musician to publicly defend Napster as a promotional tool for independent artists was Dj xealot, who became directly involved in the 2000 A&M Records Lawsuit.[15]Chuck D from Public Enemy also came out and publicly supported Napster.[
virtualization and cloud – two initiatives closely relatedvirtualization is about far more than virtualized compute
use Eveline’s quote – its like running a restaurant without a menu
