Home selling information

1. Important information
for selling your home
Craig & Jill Anderson 11/19/2007

2. ONE Company, ONE Resource,
ONE Solution
ONE GREAT EXPERIENCE
For Your Home Services!

3. Know Your Agents
Craig Anderson, SIOR (402) 618-9985
Jill Anderson (402) 618-9984
Office: 402.697.4161
Craig.Anderson@cbshome.com
Jill.Anderson@cbshome.com
Members:
• National Association of Realtors
• Nebraska Association of Realtors
• Omaha Area Board of Realtors
• Great Plains Multiple Listing Service

4. What Are Your Objectives?
Why are you interested in selling your home?
What needs / concerns do you have?
What time frames need to be met?

5. Agency Representation
3 Types of Agency:
• Seller Agency
• Buyer Agency
• Dual Agency

6. Seller Agency
A Seller’s Agent (or Listing Agent) works solely
on behalf of the seller to promote the interests of
the seller with the utmost good faith, loyalty and
fidelity.
The Agent negotiates on behalf of and acts as an
advocate for the seller.

7. Buyer Agency
A Buyer’s Agent works solely on behalf of the
buyer to promote the interests of the buyers with
the utmost good faith, loyalty, and fidelity.

8. Dual Agency
An agent who, with the written, informed
consent of all parties to a contemplated real
estate transaction, represents both the seller
and the buyer.

9. Who is CBSHOME Real Estate?
Owned by HomeServices of America
Berkshire Hathaway Affiliate
Based in Minneapolis, MN
Operations in 20 States
More than 21,000 Sales Associates
• 2nd Largest Full-service Independent Residential
Real Estate Brokerage Firm
• The Largest Brokerage-owned Settlement Services
Provider in the United States
- Mortgage, Title, Escrow, & Insurance

10. CBSHOME - The Leader
At CBSHOME Real Estate We….
Establish Solid Relationships with Our Clients
Streamline the Home Transaction Process by Offering
“One Stop Shopping” - Client Contact to Closing

11. Our Sales Associates
More than 600 Sales Associates
• 25% of the Metro’s Sales Force
• 50% of the Area’s Transactions
• Average 15.7 Transactions Per Agent
Annually
• Top 500 Brokers National Average is 10
• Full-Time CBSHOME
• Highly Trained
• Productive
• Experienced

12. Our TEAM
Largest and Most Successful Team
1.7 Billion in 2006 Combined Sales Volume
• Full-time Management Team
• Agent on duty 7 days a week
• Admin staff available 7 days a week
• Full-service In-House Marketing Department
• 24/7 Technical Support
• Relocation Services

13. Our Sales Offices
Northwest
West Downtown
Dodge
Council
Pacific Bluffs
Davenport
Street
Lakeside
Southwind
Bellevue

14. Our VOICE
Committed to Quality Service
Systematically Survey
Every Seller and Buyer
99.6% Customer
Satisfaction Rating

15. HOME OWNERSHIP SERVICES
Conveniently located in CBSHOME Sales Offices:

16. Our TEAM
plus
Our VOICE
plus
Our Homeownership Services
equals An
Unparalleled
Customer Experience

17. How the Market Works
The Listing Agent
• Develops a marketing plan and markets the
property.
• Invests time and money to promote the listing.

18. How the Market Works
Commission is normally split:
• 60% for the Listing Broker
• 40% for the Selling Broker
This graph assumes a 50:50 split between broker
and agent.
Listing Broker 30% Selling Broker 20%
Listing Side Selling Side
Listing Agent 30% Selling Agent 20%

19. Determining the Value of Your Home
Location
Competition
Timing
Condition
Price

20. Intelligent Pricing
…to achieve the best terms for your home sale!
60% of
Buyers 30% of
Purchasing Buyers 10% of
Purchasing Buyers
Purchasing
When Asking Price When Asking Price When Asking Price
is +0-5% Over is +10% Over is +15% Over
Market Value Market Value Market Value
Timely Sale Maximum Exposure
Buyer Appeal Attractive Commission Rate
Right Price Meet Appraiser Approval

21. Preparing Your Home for Sale
Curb Appeal is Essential
Neatness Counts
Eliminate Clutter
If It’s Broken - Fix It
Small Changes Can
Make a Big Impression
Aromatherapy Works
Hire Help if Needed
Professional Staging

22. Where Do Buyers Come From?
67%
27% 6%
Real Estate Agent Connections
Marketing Media
Relocation: National Connections

23. Internet Statistics
75% of 204.3 million Americans are now on-line
82% of buyers search for homes on the internet
72% search for mortgage rates
92% of transactions occur within 15 miles
of their current residence
71% of consumers spend
six months on-line before
they contact an agent

24. Marketing Your Home Successfully
600 Sales Associates provide a large network
www.CBSHOME.com
• Over 50 million hits per month
• 10,398 average visits per day
• More than 27,000 total active
clients/customers are registered
• Online Home Showings

25. Marketing Your Home Successfully
Showing Time & Showing Alert
A service that allows buyers to make appointments
24 hours a day, 7 days a week on www.CBSHOME.com
Marketing Media
• World wide web
• Newspapers
• Direct Mail
• Flyers
• Yard & Directional Signs
• www.CBSHOME.com

26. Marketing Your Home Successfully
Multiple Listing Service (MLS)
Open Houses
Relocation
• Nationally recognized,
full-service relocation team
• Assist over 2,500 families
relocating in and out of the Omaha area
Exposure to Company Agents & Cooperating
Agents
• Agent tours
• Personal Agent Networking
TRIO System with Activity Reports

27. Marketing Your Home Successfully
Warranty Services
• Partnered with HMS North Central
Midwest Premier Home Warranty Provider
- Unique Home Warranty Programs
- Professional Home Inspections
• Offers Protection Against Unexpected Repairs
of Covered Items
• Complimentary Warranty
- Provides warranty
coverage from time
of listing through
closing date

28. The Experience
Step by Step Process
Determine the Value
& Price of Your Home
Prepare Your Home
for Sale
Market Your Home
Successfully
Handle the Closing
Details

29. Our Commitment to You…
To represent your real estate interests
throughout the transaction
To sell your home for the maximum value in the
shortest time with the least inconvenience
We want your selling
experience to be positive…

30. Comparative Marketing Analysis
We have analyzed the latest statistics from recent
sales in your neighborhood and will be happy to
go over your Market Analysis with you.