Want to know how to make social selling work? So does the team at Funnelholic. That is why we asked Jill Rowley, the world's most famous social sales person, to deliver her framework for social selling success. Not someone who learned it from a book. Someone who actually finished as one of the top reps quarter after quarter. Someone who took her recipe for success and helped train 1000's or reps at the one of the biggest tech companies in the world - Oracle. Someone who is now training sales leaders, executives, and individual reps from the world's greatest companies. That's Jill.

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#SocialSelling
Market & Sell to the Modern Buyer
@jill_rowley#SocialSelling

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#SalesSummit

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This Funnelholic Sales
Summit is sponsored by
the following:

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The ABC’s of Social Selling – Always Be Connecting
@jill_rowley#SocialSelling

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Traditional Selling vs #SocialSelling
@jill_rowley#SocialSelling

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78% of Sales Using Social Media
Outsell Their Peers
@jill_rowley#SocialSelling

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Customers expect companies to feel
personal and authentic
@jill_rowley#SocialSelling

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ADAPT OR DIE BE REPLACED
Become transparent, responsive, & collaborative
or else risk being “left in the dust” by competition
@jill_rowley#SocialSelling

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HOW?
share the unedited voices & personalities of your employees!
@jill_rowley#SocialSelling

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Buying process has changed
Buyers are self-educating via
SEARCH & SOCIAL
@jill_rowley#SocialSelling

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57% of the buying process done before
engaging sales
Then NowVS.
@jill_rowley#SocialSelling

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92% of B2B buyers start search on web…
@jill_rowley#SocialSelling

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82% of the world’s online population can be reached by
SOCIAL NETWORKS
Source: insites-consulting.com
@jill_rowley#SocialSelling

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Superpower of peer2peer
You Your future
advocate @ACME&
@jill_rowley#SocialSelling

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Buyer to Company: 33% trust
@jill_rowley#SocialSelling

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Buyer to Buyer: 92% trust
@jill_rowley#SocialSelling

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Meet the Modern Buyer
Well-informed
Digitally-driven
Socially-connected
Mobile & Empowered
@jill_rowley#SocialSelling

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Unlimited access to real-time information
about your company, products,
competitors, customers, industry
experts and influencers
@jill_rowley#SocialSelling

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You need more tools!
Would you try to maintain
your territory with only
hammer & nails?
(Phone & Email)
@jill_rowley
#SocialSelling

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Use Social Networks to Find, Listen, Relate,
Connect, Engage & Amplify your buyers and
their sphere of influence
@jill_rowley#SocialSelling

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Content:
R E A D
what your buyers are
reading and share that
content across your Social
Networks
@jill_rowley#SocialSelling

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The on Content
The
@jill_rowley#SocialSelling

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1. Buyer-centric LinkedIn profile
2. The Art of a LinkedIn Invite
3. Sphere of Influence training
4. LinkedIn groups
5. Advanced Search in LinkedIn
6. LinkedIn Contacts
7. LinkedIn Job Change alerts
8. Share content
@jill_rowley#SocialSelling

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Add a Professional Photo
To edit your photo in LinkedIn:
1. Log onto LinkedIn
2. Choose Profile -> Edit Profile
3. Click on the camera icon
4. Upload a professional photo
(choose edit photo to replace
your current photo)
5. Save changes
Represents your personal brand
#SocialSelling @jill_rowley

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The Good, the Bad, and The Ugly
#SocialSelling

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1. Pick a simple and short username (this is your brand)
2. Create a personal profile
3. Upload a good picture (no eggheads!)
4. Include your LinkedIn URL in your bio
5. Listen first, find your voice
6. Follow influencers and experts in your field; Create lists
7. Share things that are useful and relevant to your followers
8. Do no just self-promote or share your stuff
9. Engage with your followers (@reply, RT and mention)
10. Use #hashtags – example is #SuperSocialChat #MillenialTalk
@jill_rowley#SocialSelling

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#SuperSocialChat – April 14, 2014
@jill_rowley#SocialSelling

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Personal Branding on Twitter
@jill_rowley#SocialSelling
“You are NOT a logo”

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78% of Sales Using Social Media
Outsell Their Peers
@jill_rowley#SocialSelling

30. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
The ABC’s of Social Selling – Always Be Connecting
@jill_rowley#SocialSelling

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QUESTIONS?