How to-use-plr

For the first-time ever, people just like you are learning how to start
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You may have heard of Melissa Ingold. She’s been selling PLR for years. And, for
the first time, she’s practically giving away an instant information product to help
you get started.

This Package Includes?

 One 25+ page report to sell (.doc format)
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 A sales letter
 A thank-you page for the sales letter
 A squeeze page
 A confirmation page with upsell copy for squeeze page
 A thank-you page with upsell copy for squeeze page
 5 follow-up emails
 1 promotional email
 2 professionally designed ecovers
 PSD versions of the ecovers
 Five 400-600 word articles
 Five 300 word blog posts
 List of affiliate program recommendations

Click Here to Get this PLR Package for $1.00

Get an Instant Information Product Package for $1.00: 2
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Table of Contents

Table of Contents ................................................................................................................ 3
How to Use PLR in your Online Business.......................................................................... 4
What is PLR? .................................................................................................................. 4
What Does It Look Like? ................................................................................................ 6
Using PLR for Research ................................................................................................. 8
Rewriting PLR .............................................................................................................. 10
How to Rewrite PLR in Eight Easy Steps .................................................................... 14
Trusted PLR Resources................................................................................................. 20


How to Use PLR in your Online Business
To Save Time, Build Your List -- and Make Money
Congratulations on downloading your course on how to easily use private label rights
content (PLR) in your business. You've just taken a powerful first step towards saving
yourself time, building your list -- and making money. You're going to learn secrets not
normally found in PLR rewriting courses, and you're going to do all this painlessly and
easily within the next half-hour, so let's begin.

The hardest thing about PLR is actually sitting down and using it. The astonishing
truth? Most business owners who are inspired to purchase a package of PLR leave it
sitting on their computers -- sometimes not even read! But dig a little deeper and you
find this happens because they don't know what to do with it. They read the deceptively
simple, bare-bones article provided in its humble text file and say: "Is that all? I was
expecting something really brilliant."

That isn't going to be you, however: You've invested in this course and by the time
you've finished reading it, you'll be able to tackle packages of PLR like a pro -- as well as
being able to tell the difference between good PLR and bad without having to wait for
someone to recommend specific providers.

What's more, you won't need to be a brilliant writer to make PLR sing with your unique
voice. You're going to learn how to navigate yourself through the shoals of using PLR
for your online business, step by step. It's a stunningly simple process, but make no
mistake: It's one that leads to real money!

What is PLR?

"Private Label Rights" is a publishing term letting you know that the content it applies to
can not only be completely re-written by you (or your Virtual Assistant... or your
ghostwriter...) but should be!

It's different from Resell rights content pieces in that you can not only put your own
name on it, but alter it and re-purpose its material any way you choose. However, just
like Resell rights content, it will come with a license detailing any exceptions to this rule,
so make sure you always read that license (preferably before purchase).


PLR content can come in just about any media format:

 Blog Posts
 Articles
 Short Reports
 eBooks
 Email autoresponder letters and series
 Videos
 MP3 audio files
 Web page content
 Graphics

And there are many more formats you can transform your PLR material into...

 Free bonus material for your list members
 Interview questions
 Webinar scripts
 Email mini courses
 eCoaching lessons
 Social media posts
 Physical products (books, CDs, DVDs)
 Affiliate resource material (articles, posts, emails)
 Affiliate bonuses for your affiliates' list members
 Upsells
 Downsells
 Templates
 Workbooks

In other words, a PLR article doesn't have to be rewritten into another PLR article. You
could combine several of them into a Report or even an eBook.


Likewise, you can take a PLR eBook and split it up into a 10-part eCoaching course or an
entire series of autoresponder lessons; or several articles for a directory. You can take a
Short Report and break it down into material for webinar Power Point slides, or create
questions for an upcoming interview you're planning to hold. You can even split an
article into a bunch of topic-related Twitter tweets or Facebook posts.

PLR is versatile and malleable to your unique needs: You truly are limited only by your
imagination!

What Does It Look Like?

If you've never seen PLR, you may be in for a slight shock the first time you download a
batch. If you've bought eBooks and reports online, you'll be used to content that comes
with nice eCovers, all put into an easy-to-read, "finished" PDF format.

That's not what your PLR will look like at all! Whether it's a video or a blog post, it will
be in its most basic, "rough" form, with the emphasis on "editable". Graphics will come
in Adobe Photoshop .PSD files, giving you the ability to edit each layer. Articles and
blog posts will arrive in simple text files you can open up in Notepad (no fancy
formatting at all!) EBooks may be in text file format or (more typically) in editable MS
Word format.

That's because you are going to rewrite, chop, change, combine and generally fashion the
content into your own, unique, original product. You've bought a "skeleton" -- and it's up
to you, the artist, to add the flesh and transform it into a whole entity.

Before we get to the simple, eight-step process showing you how to do this, however,
let's explore the benefits of PLR content a little further...

Deciding How to Use It

You've bought it: Now what do you do with it? How do you decide the best way to use
it?

That will largely depend on your own unique needs. You may have bought a batch of
articles you've already pre-decided are going to be re-written for article directories. You
may have downloaded an eBook, hoping to turn it into an article series for your website.
However, if you haven't yet decided what form to repurpose your PLR into -- you
downloaded it strictly because the subject material was irresistible and you know your
niche members are going to be interested -- you'll need to make a few decisions.


Asking yourself these five simple questions should help you narrow down your choices:

1. "What format do my list members seem to enjoy best?"
Do they post a lot of YouTube links? Is their presence strongest on Twitter or
Facebook? Do they seem to like videos more than blog posts, or are they die-hard
audiophiles, constantly exchanging podcast links and posting tweets about Blog
Talk Radio?
Once you analyze their habits, you'll most likely find there are a few formats they
seem to enjoy more than others. So that's one possible answer for you -- go with
their preference and produce whatever type of content it is they love to access.
But whatever you do, don't stop there...

2. "What's their budget? What will they pay for?"
It's not enough to know what type of material they like to access -- you also need
to know what types they actually buy (and how much they typically spend!)
For example, if you're selling to the $7 crowd, combine just a few of those articles
into a simple short report, rather than an eBook. (Yes -- greater length really does
equal "higher cost" as a general rule of thumb.)
On the other hand, if your list members are in a high-ticket bracket and don't even
look at anything under $197 minimum, you can safely go for a more ambitious
presentation: Perhaps a 10-CD course repurposed out of three or four eBooks, or
twelve short reports.1

3. "Will I outsource or do it myself?"
This is a question only you can answer. You have to factor in:
 Your own budget
 Your particular content creation skills
 Your time
 Your resources
For example, if you're planning to sell a $397 video lesson course (with
accompanying eBook and work sheets) but you have zero video-making
experience, you might decide that having a professional company create those
videos for you is the most economical and lucrative strategy.

1
(These numbers are random, hypothetical examples; not numbers you should take as literal!)


Conversely, if you have a background as a trained graphic designer and you're
repurposing a batch of PLR blog posts into a physical product like a book, you
might outsource the re-writing to a ghostwriter and play to your strengths by
spending most of your own time producing amazing illustrations no one else can
provide.

4. "What's my purpose?"
If you already know the answer, this one's a no-brainer. For example, if you
already know you've purchased that PLR eBook because you need material for
your affiliates, your format will be dictated by what they need. (E.g. Simple
posts, FAQ sheets, bonus give-away report for their list, etc.)

5. "What do I know about this subject? What unique twist can I give it?"
This brings us to one of the most common, unwritten reasons professional
copywriters often buy PLR...
...As shortcut research material.

Using PLR for Research

This is where PLR can save you serious time. PLR can...
 Provide you with a ready-made framework on which you can safely and
competently build your own original material
 Point you to specific research topics you would have had to waste hours
(or even days) discovering on your own
One of the best ways to use PLR -- no matter what format you're going to ultimately put
it into -- is to take these generic pieces and pad the bare-bones content with this secret
ingredient: Juicy specifics.
For example, say you're reading the following two paragraphs in a PLR article you've
purchased:
"Natural horsemanship involves thinking like the horse. It's important to
understand what motivates a horse, what it fears and what it prefers. How does a
horse communicate with other horses? With its rider? Who are its natural
predators?


When it comes to the "fight or flight" reflex, horses are creatures of flight. They
are herbivores whose flat, broad teeth are ideally suited to grinding seeds and
grains (they don't have rending teeth, like tigers or dogs or wolves). A horse's
biggest "weapon" is in the speed with which it can run from danger..."

You add spice by narrowing the focus. You could easily expand just the above two
paragraphs alone into an entire article. You could rewrite the first paragraph; then
expound on it by exploring Parelli training (a discipline you would quickly discover by
Googling the term "natural horsemanship"), thus turning the subject away from the
general (how horses operate psychologically) into the specific (a review of the Parelli
training method).
Or you could turn the second paragraph into a complete blog post entitled "Fight or
Flight: What Will Your Horse Choose?" or into an article on "How to Stop Your
Bolting Horse". You could add details such as the mental age of the average horse, the
history of the horse and its geographic origins.
You could even turn your generic PLR post into an article on horse dentistry -- all from
the same basic PLR framework.
Even if you know nothing about a topic like horses and feel totally at sea, reading PLR
articles written by experts in that genre or field can give you great instant clues for
focused research terms to input into Google Search ("what is natural horsemanship";
"what motivates horses"; "how do horses think"; "herbivores", etc)... or open doors to
more trains of thought and more angles for you to take.
One of the best shortcuts PLR can bestow? Triggering focused ideas!


Rewriting PLR

Although it's true that PLR comes in -- and can be put into -- just about any media or
format, one of the most common uses of PLR involves quickly creating articles for
directories.
There is only one rule about using PLR for article directories:
1. Don't.
Check any directory guideline and you'll quickly discover that using PLR is the worst sin
you can commit, resulting in automatic expulsion or rejection. But wait! There is a
totally ethical way around this! (One that won't get you banned from article directories
everywhere.) Using PLR for idea generation, as in the previous section, is perfectly
legitimate, because what you end up with will bear no resemblance to what you started
with. You will have given the PLR piece your own:
 Angle
 Specific data and examples
 Unique twist
 Voice
And if you follow the next two steps, I guarantee you won't be accused of creating
"duplicate content", the dreaded bugbear of all directories who are trying to keep their
sites high in Google's page ranking system.

1. Rewrite your PLR completely -- not just "20%" or "70%". Many
directories employ dedicated human editors, who have an uncanny ability
to sniff out rewritten material, and the penalty for getting caught is to be
permanently blacklisted from that directory, so don't be tempted to
carelessness or a cavalier attitude towards rewriting.
2. Check your finished product in an online plagiarism checker -- either
free (Plagiarism Checker.com) or paid (Copyscape, the industry standard).

Using a plagiarism checker (the professional copywriter's secret weapon) allows you to
see if you've unwittingly included phrases already existing on the net -- before your final
submission to a directory. (It will also help you get rid of those weakening clichés and
overused phrases in your writing!)


Let's quickly go through the content-checking process, using a paragraph from our earlier
example and the free duplicate content checking option: Plagiarism Checker.com.
1. Open Plagiarism Checker.com

2. Copy-paste your text into the Textarea box.


3. Hit the "Search" button (N.B.: You can also use CTRL-shift-S)

4. Survey your results:

This is what you want to see -- "No results found for [your text excerpt].

Plagiarism Checker vs. Copyscape
On the following page, you'll find a comparison of the two duplicate content checking
programs...

Plagiarism Checker Copyscape

Advantages Free Inexpensive (5c per
search)
Easy to use
Copy-paste full article

Disadvantages Only allows 32 words Pay per use
per search (you have More complex website
to check your article to navigate
in segments)

Note that both services hunt for duplicate content already published on the web. If you
only want to use Copyscape to see if someone has stolen your own already published
content you can simply enter your URL, without having to pay.


(You can also download a free duplicate content checker called DupeFree. The Pro
version allows you to compare the PLR piece you started with against your rewritten
result, letting you know exactly what percentage has been rewritten.)
Whichever duplicate content checker or service you favor, however, be sure to make
checking for duplication a regular part of your process!

What Not to Do (Ever!)
You'll soon find your own method for rewriting PLR content -- but here are three
common mistakes you really don't want to make -- especially if you're planning to submit
your finished piece to an article directory!
1. Never use PLR "as is" -- even when you're told you have permission to do so.
The PLR originator may not care if your site is sidelined to Google's supplemental
index -- but you will! If Google finds an identical piece to yours already existing
on the net, yours is automatically labeled "duplicate content" and your site is
consigned to eternal limbo, invisible to search engines.
2. Never keep paragraph order the same, rewriting only words and phrases within
each paragraph. "Rewriting" does not mean "substituting different words".
3. Never assume rights are the same for all PLR. License rights do vary and
some will specify things such as "you can't use this PLR as a free or bonus
product". So check! Every time!
And two things you must always do:

1. Buy from a reputable source. There are ways to tell if PLR is dodgy or sub-
standard. Be very suspicious of "amazing deals" that offer you thousands of PLR
pieces -- either for free or for an extremely low price. (Chances are, the pieces in
question have been sold so many times, they're virtually worthless now).

Likewise, if a piece is full of peculiar grammar and spelling mistakes, you're
dealing with (at best) a rank amateur, possibly hired by someone who doesn't care
about quality. Your best bet is word-of-mouth recommendations from your
professional peers or authority sources you trust -- but there's an even easier way
to tell if PLR is professionally written, which we'll get to, shortly.

2. Put your own "stamp" on everything you rewrite. Your list members want to
hear your voice. (Remember, you're supposed to be simply talking with them;
not producing a Pulitzer Prize winner or an A+ essay!)


How to Rewrite PLR in Eight Easy Steps

Now we're finally getting to the part you've been waiting for -- step by step instructions
on how to actually rewrite a piece of PLR content. Follow these, and you'll soon be an
expert.

Step One: Research your Keywords

Some people will tell you this is not necessary, and you may feel that keyword research
negates the advantages of using PLR. Nothing could be further from the truth! You
won't have to spend hours on it; merely a small amount of imagination. If you invest the
time, the rewards of a little extra keyword research can by far exceed your effort.

Remember that a large majority of PLR writers might have generic keywords in mind,
but they are not going to put the same care into getting the perfect keyword as you are
(nor do they know your specific list members!) They're paid simply to write about a
topic (sometimes using suggested generic keywords; sometimes not). They're not there
to do your marketing for you.

The reassuring part: Good PLR will virtually suggest keywords to you.

Step Two: Rewrite your Title

Don't skip this step! One of the most surprising mistakes PLR buyers make, time and
time again, is to spend a lot of time and care on re-writing a piece... only to leave the title
the same.

And that's a fatal mistake, because your title is the most powerful and important part
of your PLR! It's where you really get a chance to shine -- and where you get one single
shot to give your potential reader mental whiplash and make him go back for a second
glance, so that yours is the article, blog post or eBook he chooses over all the
competition.

The Elements of a Strong Title

What do you do, however, if your title already contains the keywords you want? Well,
remember that your title's only job is to make the reader choose your article over other
articles. It doesn't have to be the most original title in the world: It doesn't have to dazzle
people with brilliant writing. Your title will grab your reader's attention simply by
performing one of the following functions:


 Promising to show him how to do something he wants to do
 Hooking empathically into her mindset, so that she relates on an emotional
level
 Promising to fill an urgent need
 Entertaining or intriguing her

As an example, here are seven different ways to rewrite the same title, using the flatly
unexciting keyword phrase: "WordPress Theme"...

 10 Reasons to Scrap Your WordPress Theme
 How to Customize Your WordPress Theme in 3 Easy Steps
 The Easiest WordPress Theme in the World
 WordPress Theme Mistakes Nobody Wants to Make
 What Your WordPress Theme Says About You
 7 Easy Ways to Make Your WordPress Theme Stand Out
 Why Your WordPress Theme Should Never, Ever Do This

Note that "WordPress theme" is hardly a subject to tap into strong emotions, so we've
settled for titles that hook the reader on "need to know", curiosity and "how to do".

Notice also that not one of these titles is earth-shatteringly original... but they do the trick,
for those readers interested in each title's particular slant. And that's all you need!

Three other rules to remember with blog post or article titles:

 Keep it short
 Get to the point
 Be clear!


Step Three: Break it Down

Remember that no matter what subject your PLR covers, a competent PLR writer is will
always use the same structure:

 An introductory paragraph or chapter telling you what the piece is
about (its theme)
 3 or four paragraphs (or several bullet points, sections or chapters if it's
a longer piece) covering the article's specifics (the "body")
 A concluding paragraph or chapter summarizing what's been said

If your PLR article is not clearly structured in this way, it's probably not very well-
written. The obvious presence of a clear, 3-piece structure is the absurdly easy way you
can tell if you've got your hands on a quality piece or not.

Step Four: Change the Structure Before You Write

With a larger piece such as an eBook, you'll want to look for a great outline (table of
contents) when choosing your PLR. A great outline will always cue and clue you in on
how and where to easily divide or combine its material.

You can use your PLR eBook or Report's table of contents to create shorter pieces such
as:
 individual lessons
 blog posts
 articles
 Autoresponder emails.

(Each section will suggest natural break points or separations.)

You'll have the option of:

 cutting out sections
 expanding other sections even more
 condensing and combining two or more sections into one


But with larger pieces, all of this should be done at the "Outline" level -- never when
you're in the middle of writing!

That's the other secret of PLR: It doesn't matter whether you're working with a short
article or an entire eBook. Get your framework planned and rewritten first... and the
body content will follow naturally!

Step Five: Look for the Basic Key Points in Each Section

Don't make the common mistake of trying to reword, sentence by sentence: Instead, take
each section -- your introductory paragraph, "body" and conclusion -- and break it down
into its barest points. (Actually make point-form notes as you read.)

Then write those points in your own words.

Example:

"World travel is not just a perq for the very rich. You can do it on almost any
budget: All you need is a spirit of adventure and the determination to take action
on your dreams. Ironically, the travel industry itself is responsible for the
common misconception that your most economical option is a package tour and a
luxury resort. The truth? You can travel the world on a shoestring with nothing
but a mobile phone and a backpack... and enjoy better cuisine, more comfortable
accommodation and richer experiences..."

Let's isolate what this paragraph is really saying.

a) You can experience world travel without paying a fortune
b) You can do it not only economically but enjoyably, safely and comfortably too

Once you've got those points, you won't need to refer back -- not even once -- to the
original paragraph. You'll really be able to put what it's into your own, original words.

Let's say you rewrite it like this:

"If you've been secretly longing to wander all over Europe, stop longing and "just
do it". Don't put limitations on yourself like "I'm going to do it when I've saved
up nine thousand dollars" or "when I win the lottery, I'm going to Spain". Here
are six simple ways to turn your travel dream of a lifetime into very "do-able"
reality..."


You've just discovered another big secret of creating powerful content from PLR:
Working off the meaning instead of rewriting every physical word automatically gives
you original content.

As a method, it is also actually easier (and far less boring) than trudging word-for-word
through thesauruses and dictionaries -- and it stops you from putting across that "PLR
rewrite" feel that the average directory editor can sniff out from merely glancing at a
page.

The "six simple ways" mentioned in our sample rewrite paragraph give us the perfect
segue into our next section...

Step Six: Play with the Visual Presentation

Remove bullet points and sub-heads and turn your PLR content into a conversational
"letter" or story, if you're attempting to connect on an emotional level.

Create and use bullet points, sub-heads and other natural divisions, if you're repurposing
your PLR into lessons, blog posts or "how to" articles.

Breaking up material visually helps the reader stay focused -- and it's especially helpful if
you're actually not a natural writer. People love to follow "steps", or have things broken
down into bare essentials. Doing so will keep their interest, especially if your writing
style is not naturally "conversational" (or your readership is only interested in "how to"
information).

Step Seven: Use Examples and Specifics

Here is where you can really outshine your peers! Don't just rework what's written: If a
point is important, do a little research and provide the reader with that "above and
beyond" spice of actual examples they can relate to, or specific resources or links they
can access.

Tell them "secrets" that nobody else shares. Give them "insider" tips. Help them
better their competition and impress their peers!

Invest in this extra step to ensure your reader is able to reach her dream (even if your
great tip or link is actually just a taste of what she can expect in your upsell product).

That's what the pros really mean when they talk about "great content"!


Step Eight: End with the Beginning

The best articles or books loop back to the theme or premise laid out in the introductory
paragraph or chapter. They take the premise laid out and "complete the circle", which to
the human psyche feels immensely satisfying. (It's such a simple trick -- and it gives
such great results!)

Remember -- it gets easier! Every time you write PLR, it's like riding a horse: At first,
you find it alarming and not natural at all. When the horse trots, you bounce up and
down and worry about falling off. After about six or seven lessons, you know what to
expect and how to do it. Now it's just a matter of getting comfortable. Several lessons
later, it's all about refining your seat. Pretty soon, riding feels as natural as breathing...

But rewriting PLR is much easier than learning to ride a horse! Simply follow your
proven, eight-step formula and you will leave all your peers and competitors far behind,
still laboriously rewriting individual sentences, bored out of their minds, all saying the
same things in obviously second-hand ways.

What's more, following the eight-step method will naturally allow you to develop your
own style and your own voice... all while learning the basics of how to structure
exceptional, strong content from your quality PLR.

Your greatest secret of all to take away with you: That difference in quality will not only
bring you prestige and distinction in your niche -- it's where the real money lies!

"Just $1.00 Gets You a Powerful Instant Information
Product with Private Label Rights to Help You Build
Your Business, Free Up Your Time, and Put More
Money in Your Pocket...Plus I'm Throwing in an Extra
Package for FREE!"

You may have heard of Melissa Ingold. She’s been selling PLR for years. And, for
the first time, she’s practically giving away an instant information product to help
you get started.

Click Here to Get this PLR Package for $1.00


Trusted PLR Resources

There are plenty of PLR providers out there. They are DEFINITELY not all equal. If
you’re looking for quality content that hasn’t been sold a thousand times over before it
reaches you, try the following:

 Special Report Club: This is my PLR site. I provide monthly content
memberships, as well as a wide-variety of instant info product packages all on
Internet Marketing topics.

 Coaching PLR Content: This is a site I co-own with Nicole Dean. We provide
limited ready-to-go packages of content to create high-ticket coaching programs,
multi-media courses, and business tools. This PLR is perfect for Coaches,
Consultants, Service Providers and Online Entrepreneurs!

 Easy PLR: A variety of articles, reports and autoresponder messages on a
variety of topics.

 All Private Label Content: This is a site provides a wide variety of topic-
specific PLR memberships and one-time bundle purchases.

 All Marketing Content: Monthly content for the business to business
market including articles, recipes, product profiles and reports ( free
marketing article pack).

 All Health Content: Monthly content for the health market including
articles, recipes, product profiles and reports ( free health article
pack).

 All Mom Content: Monthly content for the mom market including articles,
recipes, product profiles and reports ( free mom article pack).

 Mom PLR Ebooks: Complete ebook marketing packages to market to
moms. Packages include ebooks, promotional materials, graphics, sales
copy and more.

 Natural Mom PLR: Natural and green niche article packs of particular
interest to moms.


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