110621 Brown Bag Lunch - iPhone & Android Apps for Business

iPhone & Android Apps for Business | Steven Calder, Streamba Ltd Tuesday, 21 June 2011 | 12:30 - 14:00 Targeting Innovation Brown Bag Lunch

What is a mobile strategy and why should I have one? What does it take to develop a mobile app for my business? The "Do's & Dont's" for a great app iPhone & Android Apps for Business

As Technical As It Gets Google Mobile OS iOS HTML + Javascript + CSS Java Objective C Web Framework

[object Object],[object Object],[object Object],[object Object],What do we mean by iPhone & Android Apps?

Popular? http://www.morganstanley.com/institutional/techresearch/pdfs/Theme_6_Data_Growth.pdf

Developing an iPhone App Developing an Android App Developing a Mobile Website Technology What is a Mobile Strategy isn't...

Business speak for " How can my business use mobile technology to make money? " What is a "Mobile Strategy"? Bold, consistent mobile strategy Confused, tired mobile strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Should I Have One?

Asks the right questions A Good Mobile Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Asks the right questions...

Listens & Acts on the answers A Good Mobile Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],Listens & Acts on the answers

Constantly Moves & Adapts A Good Mobile Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Constantly Moves & Adapts

Goes Glocal A Good Mobile Strategy (thinks Globally, acts locally)

[object Object],[object Object],[object Object],[object Object],[object Object],Constantly Moves & Adapts

Refuses to try & "boil the ocean" A Good Mobile Strategy (at least for version 1)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don't do everything at once

What does it take to develop an app?

[object Object],[object Object],[object Object],[object Object],[object Object],What is an app?

[object Object],[object Object],[object Object],Comes in Different Flavours

[object Object],[object Object],[object Object],[object Object],[object Object],Why Go Native?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It's All About Innovation

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Web App?

Magic Bullet Technologies Free Free Version*, developer- $49-$199 Month

Magic Bullet Technologies - Phonegap

Magic Bullet Technologies - Titanium

It's All About the iPhone.....

Context is king you need to use both native & web So what do we choose?

Do's & Don'ts of a great app

Doesn't Spam, Annoy or Infuriate its users A Great App...

Doesn't Spam, Annoy or Infuriate Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is Fast, Simple & Gets to the point A Great App...

Is Fast, Simple & Gets to the Point ,[object Object],[object Object],[object Object],[object Object]

Avoids Arrogance A Great App...

Avoid Arrogance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Has a Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Looks Beautiful A Great App...

Looks Beautiful ,[object Object]

Evangelises ,[object Object],[object Object],http://www.pixelvulture.com/index.php/2011/01/google-android-to-operate-satellite-in-space/

The Social Media Cookbook - Workshop Series ,[object Object],[object Object],[object Object],Visit http://bit.ly/WhatWeDoSocialMedia for more information on the series. #smcookbook

Targeting Innovation Head Office: 169 West George Street Glasgow G2 2LB Tel: +44 (0)141 572 1600 Fax: +44 (0)141 572 1608 Leeds: Round Foundry Media Centre Foundry Street Leeds LS11 5QP Tel: +44 (0)113 394 4315 Fax: +44 (0)113 394 4319 Targeting Innovation is one of the UK's leading innovation agencies. Our clients comprise businesses of all sizes and from across all industry sectors, as well as public sector organisations and academia. Since 1993 we have helped more than 5,000 businesses succeed through innovation. [email_address] www.targetinginnovation.com Next Brown Bag Lunch – Tuesday, 16 August 2011

Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]

110621 Brown Bag Lunch - iPhone & Android Apps for Business

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