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@CurtisRCurtis
State of Local Search Today
– Social Goes Local
(Curtis) R. Curtis, CEO
Sharksfly Marketing Inc.
CurtisRCurtis
@CurtisRCurtis
Search Marketing (Present)
@CurtisRCurtis
@CurtisRCurtis
@CurtisRCurtis
Time to Change
@CurtisRCurtis
- A Gold Opportunity
Local Search
@CurtisRCurtis
Powerful & Growing
75% of all online business searches are
locally related & the numbers are growing.
@CurtisRCurtis
Why It Works
43% of search engine users are searching
locally to buy offline. (comScore Networks)
73% of online activity is in one way or
another related to local content (Google)
51% Internet users in the U.S explicitly
characterize their behavior as “shop
online, purchase offline”
(NPD Group)
@CurtisRCurtis
Local Advertising Revenues
To Reach $144.9B By 2014
@CurtisRCurtis
Battle of the Internet Giants
@CurtisRCurtis
3 Categories of Local Advertising
1. Search
2. Consumer Reviews
3. Social Networks
LOCAL
@CurtisRCurtis
#1 – Local Search
@CurtisRCurtis
#2 – Consumer Review Sites
@CurtisRCurtis
#3 – Social Networks
@CurtisRCurtis
Google Places – New & Improved???
@CurtisRCurtis
Link to website
Add coupons
Photos
Videos
(Only $25/m  )
Hyper Local - Tags for
Google Places
@CurtisRCurtis
@CurtisRCurtis
Facebook Places – The New Face of
Local Search?
Is This The Next Killer
Local Advertising Platform?
@CurtisRCurtis
Facebook Deals
@CurtisRCurtis
American Eagle Outfitters: Offering 20 percent off.
Gap: Giving blue jeans to the first 10,000 customers to
claim their deal.
Harrah's: Offering a complimentary nightclub admission,
buffet or other gift to people who stop by any of its 10
Las Vegas resorts.
JCPenney: Giving $10 off any $50 purchase.
Lululemon: Sharing the gift of yoga by giving guests a
pass to a local yoga studio.
Macy's: Offering 20 percent off select merchandise.
Some More Facebook Deals
@CurtisRCurtis
The Next Generation of Local
-- Mobile Phones vs. Tablets
@CurtisRCurtis
Local Mobile Applications
@CurtisRCurtis
Over 25% of all businesses are inaccurately
listed or completely missing online
where they need to be found.
@CurtisRCurtis
@CurtisRCurtis
@CurtisRCurtis
For Additional Information:
(Curtis) R. Curtis
CEO, Sharksfly Marketing inc.
 Office: 1 (206) 734-4711
 Direct: 1 (604) 313-7377
CRCurtis@Gmail.com
The State of Local Search Today

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