Information Architecture for SEO and UX
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Talk by Kim Krause Berg for SES Chicago 2009 Successful Site Architecture session
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Information Architecture for SEO and UX
- 1. Information Architecture, SEO & Usability Successful Information Architecture Chicago SES 2009 Copyright 2009 Cre8pc.com/UsabilityEffect.com
- 2. Kim Krause Berg Usability and SEO Consultant Cre8pc.com, est. 1996 UsabilityEffect.com, est. 2002 Cre8asiteforums.com, est. 1998 Copyright 2009 Cre8pc.com/UsabilityEffect.com
- 3. What is Information Architecture? Copyright 2009 Cre8pc.com/UsabilityEffect.com
- 4. What is Information Architecture Copyright 2009 Cre8pc.com/UsabilityEffect.com Which comes first? Architecture or Construction? Business requirement – House to live in
- 5. Copyright 2009 Cre8pc.com/UsabilityEffect.com Development First. Requirements, future maintenance, code, system support Then comes the Design, User Interface. Visuals
- 6. What Did We Forget? (What does this have to do with your website?) Copyright 2009 Cre8pc.com/UsabilityEffect.com
- 8. IA and SEO Today’s Web is all about CONTEXT, ORGANIZATION & FINDABILITY Copyright 2009 Cre8pc.com/UsabilityEffect.com
- 9. 95% of All Search Engine Referrals come from Page One of SERPS Users know quality. Source: Enquisite.com Copyright 2009 Cre8pc.com/UsabilityEffect.com
- 12. Example Copyright 2009 Cre8pc.com/UsabilityEffect.com
- 17. Look for signs of information architecture in search results. Proof That Sites Built in “All Flash” Hurt? Copyright 2009 Cre8pc.com/UsabilityEffect.com
- 18. Copyright 2009 Cre8pc.com/UsabilityEffect.com Requirements Gathering SELL! Inform Generate Revenue Purpose of site Targeted users Targeted market Lead user tasks
- 19. Copyright 2009 Cre8pc.com/UsabilityEffect.com Requirements Gathering Platform Programming Language Scalability Forms Internet Applications Site Performance Server Response Page Load
- 20. Those Free Web Site Templates Copyright 2009 Cre8pc.com/UsabilityEffect.com
- 26. Taxonomy Copyright 2009 Cre8pc.com/UsabilityEffect.com Create taxonomy (principle of inheritance)
- 28. Copyright 2009 Cre8pc.com/UsabilityEffect.com Traceable back to “SELL” Task
- 32. Copyright 2009 Cre8pc.com/UsabilityEffect.com Title Tag is helpful to both searchers and users who want to bookmark the site. Establishes sense of place and context.
- 33. Copyright 2009 Cre8pc.com/UsabilityEffect.com “ This section…” url structure contains keyword for search and users Meta description contains scent “tips” and “fun facts”. Delivery of information is very much important to search and users .
- 35. Information Architecture is About Finding Information Copyright 2009 Cre8pc.com/UsabilityEffect.com Book: Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville – 3 rd edition Book: When Search Meets Web Usability by Shari Thurow Google Insights Tool (free) www.google.com/insights/search Ambient Findability by Peter Morville The Information Society for the Information Age: http://www.asis.org/index.html