Kimkrauseberg Smxeast Usabilityseo Day3

SMX EAST October 8, 2008 How to Add Usability Heuristics Into Your SEO Audit Kim Krause Berg Usability Consultant to SEO’s UsabilityEffect.com

Why Usability? 1. Everyone assumes the web site will work. 2. Your Marketing Department assumes the web site will sell. 3. SEO’s assume that by the time Management remember search engines, the web site works. 4. Your Employer hired you to perform miracles, i.e. they expect the web site to work. Why usability? Because things don’t work.

Goals For This Talk ,[object Object],[object Object],[object Object]

Definition of Heuristics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Requirements Gathering and Traceability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conversions and SEO Heuristics Grab your pen and paper or laptop. Here we go… ,[object Object],[object Object],[object Object],[object Object]

Who? ,[object Object],[object Object],[object Object],[object Object]

What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Combine With SEO, You Say? ,[object Object],[object Object],[object Object],[object Object]

Examples of Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]

Audit Example ,[object Object],[object Object],[object Object],[object Object]

How to Include Usability Heuristics into Your SEO Audit ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Without Usability Case in Point

RESOURCES ,[object Object],[object Object],[object Object],[object Object]

Kimkrauseberg Smxeast Usabilityseo Day3

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