Slides from Amber's morning keynote address.

1. Leveraging the power of
St. James-Assiniboia School Division
#createfaire
Friday, March 11, 2011

2. The Past -
Circa 1977
PET - 1970s
Width 16 1/2 “
Weight 44 Pounds
Computers from your desk (personal electronic transactor) to your pocket (iPhone).
Friday, March 11, 2011

3. Today
iPad - 2010
Width 7”
Weight 1.5 pounds
Computers from your desk (personal electronic transactor) to your pocket (iPhone).
Friday, March 11, 2011

4. The Past -
Circa 1986
The brick phone dominates the 1980s (Yes, that’s Mr.
Gekko)...first “Brick” sold for $3995 that’s $19,300 today
Friday, March 11, 2011

5. The Past - Circa 1993
The “Revolution” is coming...first website went
online in 1991.
Friday, March 11, 2011

6. Today
The “Revolution” is in theatres now...Facebook just
celebrated its 7th birthday this week!
Friday, March 11, 2011

7. State of the Social Media Union
in Canada and beyond
Friday, March 11, 2011

8. State of the Social Media Union
in Canada and beyond
17+ million Canadian
Facebook users
(51.2% of population, 65.9%
of online population)
Friday, March 11, 2011

9. State of the Social Media Union
in Canada and beyond
Canada’s YouTube per
capita consumption is
number one in the world
(21 M Canadians visit/mo
averaging 147 videos/mo)
Friday, March 11, 2011

10. State of the Social Media Union
in Canada and beyond
Canadians spend more
time online
(42 hours/mo)
& have the highest
penetration of internet
Friday, March 11, 2011

11. How can we manage it all?
Not available in a store near you...yet!
Friday, March 11, 2011

12. The Social
Media
“Playground”
Rules
Friday, March 11, 2011

13. New School Rules - ABCs
Authenticity Do: be transparent
Don’t: be “corporate”
Bravery Do: be creative
Don’t: be afraid
Consistency Do: be everywhere
Don’t: disappear
Friday, March 11, 2011

14. New School Rules - Authenticity
Young want to people to hear from real people.
Blendtec reported a sales increase of 500 percent due to “WIB” videos.
Friday, March 11, 2011

15. New School Rules - Bravery
The younger generation won’t take no for an answer.
A Breakdown of Customer Culture - 9,816,284 views
(Jan 15, 2011 )
Friday, March 11, 2011

16. New School Rules - Consistency
Everyone wants humour in their day.
110 million views for all videos
107% increase in sales during the mth of campaign (Nielsen)
Friday, March 11, 2011

17. 5 Strategies for Success
1. CREATE A POLICY
2. LISTEN WELL
3. CHOOSE TOOLS
4. MEASURE SUCCESS
5. WATCH TRENDS
Friday, March 11, 2011

18. 1. CREATE A POLICY
*Transparency
*Respect
*Responsibility
socialmedia.policytool.net
Friday, March 11, 2011

19. 1. CREATE A POLICY
*Transparency
*Respect
*Responsibility
socialmedia.policytool.net
Friday, March 11, 2011

20. 2. LISTEN WELL
1/3 Canadian Media now look to digital and social media
for research and story generation. (PR Newswire Media
Survey 2010)
Friday, March 11, 2011

21. 2. LISTEN WELL
Invest in online monitoring tools: Google Alerts (free) or Radian6 (paid).
Friday, March 11, 2011

22. 2. LISTEN WELL
Invest in online monitoring tools: Google Alerts (free) or Radian6 (paid).
Friday, March 11, 2011

23. 2. LISTEN WELL
Invest in online monitoring tools: Google Alerts (free) or Radian6 (paid).
Friday, March 11, 2011

24. 2. LISTEN WELL
Invest in online monitoring tools: Google Alerts (free) or Radian6 (paid).
Friday, March 11, 2011

25. 2. LISTEN WELL...RESPOND BETTER
*Transparency
*Respect
*Responsibility
mediacurves.com
Friday, March 11, 2011

26. 3. CHOOSE
TOOLS
Friday, March 11, 2011

27. Tools: BLOGS
What’s Now - Blogging 2.0
Real-time social
media grew
20% in 2010,
traditional
blogging
decreased 4%...
...there are still
152M active
blogs online
web20classroom.blogspot.com
Experiment with a “light” blog, moblog (photo blog), or video
Friday, March 11, 2011

28. Tools: BLOGS
Best Practices
• Be creative - lists, how-tos, Q&As, etc.
• Be consistent - post regular updates, student projects
• Be responsive - collaborate in comments
Light blogging, moblogging, video blogging, live blogging
Friday, March 11, 2011

29. Tools: SOCIAL NETWORKING
Best Practices
LinkedIn has 90M users (Signal in beta)
Social networks more popular than email
Facebook 2x as popular as Google at work
Friday, March 11, 2011

30. Tools: SOCIAL NETWORKING
Best Practices
LinkedIn has 90M users (Signal in beta)
Social networks more popular than email
Facebook 2x as popular as Google at work
Friday, March 11, 2011

31. Tools: SOCIAL NETWORKING
What’s Now - Facebook in Real Life
Biggest Canadian brands on Facebook:
Volkswagen, Pepsi Canada, Starbucks
Friday, March 11, 2011

32. Tools: SOCIAL NETWORKING
What’s Now - Facebook Tactics for Schools
George V Elementary School
Use video (Facebook is top 5 video destination - 2B vids/mth)
Friday, March 11, 2011

33. Tools: SOCIAL NETWORKING
What’s Now - Facebook Tactics for Schools
1. Focus on
George V Elementary School
filling
the blank box
2. A picture
is worth a
thousand
clicks...
or more
Use video (Facebook is top 5 video destination - 2B vids/mth)
Friday, March 11, 2011

34. Tools: SOCIAL NETWORKING
When to share posts on Facebook
1. Busiest time is 3pm ET
Wednesday
2. Sunday is slowest day
3. Morning posts from 40%
more effective than
afternoon
Average person has 130 friends on Facebook.
Source: Mashable.com
Friday, March 11, 2011

35. Tools: SOCIAL NETWORKING
Edmodo
Helping teachers engage students in secure
environment
Edmodo has 1.5M users worldwide (Feb 11)
Friday, March 11, 2011

36. Tools: SOCIAL NETWORKING
Edmodo
Helping teachers engage students in secure
environment
Edmodo has 1.5M users worldwide (Feb 11)
Friday, March 11, 2011

37. Tools: SOCIAL NETWORKING
Edmodo
Helping teachers engage students in secure
environment
Edmodo has 1.5M users worldwide (Feb 11)
Friday, March 11, 2011

38. Tools: SOCIAL NETWORKING
Edmodo
Helping teachers engage students in secure
environment
Edmodo has 1.5M users worldwide (Feb 11)
Friday, March 11, 2011

39. Tools: SOCIAL NETWORKING
Ning - YOUR Own Social Network
Friday, March 11, 2011

40. Tools: SOCIAL NETWORKING
Ning - YOUR Own Social Network
Friday, March 11, 2011

41. Tools: SOCIAL NETWORKING
Ning - YOUR Own Social Network
Friday, March 11, 2011

42. Tools: MOBILE
Just the Stats
6.8B people in the
world
5B cellphone
subscribers
10B apps downloaded
in iTunes store
= 50M Downloads
Friday, March 11, 2011

43. Tools: MOBILE
Twitter - 75% increase in Canada in 2010
Home Depot - US vs. Canada
Friday, March 11, 2011

44. Tools: MOBILE
Twitter - 75% increase in Canada in 2010
Home Depot - US vs. Canada
Friday, March 11, 2011

45. Tools: MOBILE
Twitter - 75% increase in Canada in 2010
Interaction is key
Retweet posts from others
Educate , educate, educate
Follow the lea der (influencers)
Pretty up your background
M ake a human tweet
Home Depot - US vs. Canada
Friday, March 11, 2011

46. Tools: MOBILE
Best Practices
Use all your phone’s tools
(still camera, video)
Use the best mobile apps for
Twitter (UberTwitter/
Twitterific/Twidroid)
Create an app (iPhone,
Android)
http://twitter4teachers.pbworks.com
Friday, March 11, 2011

47. Tools: VIDEO
The Real Deal
periodicvideos.com
Friday, March 11, 2011

48. Tools: VIDEO
The Mash Up
symphonyofscience.com
Friday, March 11, 2011

49. Tools: VIDEO
Engage Students
Gov’t of PEI (SkillsPEI)
Friday, March 11, 2011

50. Tools: VIDEO
Go Live
‣Have guest lectures or
interviews
‣Includestudents who are
home sick
‣Buildlanguage skills
with native speakers
‣Shareschool work with
parents
‣Many more...
Friday, March 11, 2011

51. 4. MEASURE SUCCESS
hootsuite.com
Friday, March 11, 2011

52. 4. MEASURE SUCCESS
hootsuite.com
Friday, March 11, 2011

53. 5. WATCH TRENDS
Crowdsourcing
Ask Questions. Get Answers. Make Friends.
Friday, March 11, 2011

54. 5. WATCH TRENDS
Crowdsourcing
400000
300000
200000
100000
Winter 0
Summer
Dec 14/2010
Ask Questions. Get Answers. Make Friends.
Friday, March 11, 2011

55. 5. WATCH TRENDS
Foursquare, Gowalla, Facebook Places
Location-based services allow you to target, and connect, on the go.
Ex - Create teaching events at specific historical locations
Friday, March 11, 2011

56. 5. WATCH TRENDS
Collaboration
Work with
your students
in real
time
iEtherpad
Friday, March 11, 2011

57. 5. WATCH TRENDS
Qwiki - Automated Teaching
Social search on steroids.
Friday, March 11, 2011

58. Social Media Resources for Success
Friday, March 11, 2011

59. Social Media Resources for Success
Friday, March 11, 2011

60. Social Media Resources for Success
Friday, March 11, 2011

61. BEFORE YOU GO...
Namechk.com - Digital Reputation Management (for students & teachers)
Friday, March 11, 2011

62. A NEW GENERATION OF LEARNERS...
Why we need to move fast...
Friday, March 11, 2011

63. QUESTIONS?
amber@mgimedia.ca
MGIMedia.ca
twitter.com/ambermac
Power Friending
powerfriending.com
Friday, March 11, 2011