Instagram has 300 million monthly active users and has gone from a trendy IOS-only app to massive social network on Android and web too. More than 75 million people use it daily receives 1 billion likes daily. If your business has a highly visual product, you should be on Instagram! See the slides from our one hour webinar where we interviewed Telstra Business Award winner Sarah Timmerman of Beginning Boutique. The company's online store whose main customers are tech-savvy women aged 18-24, built a massive following on social media and boasts 491k Facebook likers and 524k followers on Instagram. Sarah and the #bbteam regularly engage Instagram influencers to promote the Beginning Boutique brand and on in this session, shared their insider secrets on how you can leverage this powerful social network too. See our YouTube channel for the full recording: www.youtube.com/dacreativecollective

1. Inside tips from Beginning Boutique’s
Sarah Timmerman
THE RISE OF INFLUENCER MARKETING &
THE POWER OF INSTAGRAM
Join us in live tweets: @creativecollect @bboutique
#teamBB #influencermarketing #instagram #fashion

2. THE ENTRE
TODAY’S PRESENTER:
Yvette Adams, Founder, The Creative Collective
● Originally from New Zealand, had a gap
decade travelling for 7 years in my 20s,
wound up on the Sunshine Coast of Qld
● Started 6 businesses, sold 2, currently
running 3 businesses: The Creative
Collective, The Training Collective and
awardshub.com
● Multi-award winning business woman
● Mum of 2 aged 8 & 11
● Written a book on kids & technology - ‘No
Kidding - Why Our Kids Know More About
Technology Than Us & What We Can Do
About It’
● LOVE tech products, entrepreneurs & startups
and hearing their story!

3. THE ENTRE
TODAY’S GUEST:
Sarah Timmerman, Founder Beginning Boutique

4. THE BUSINESS:
Beginning Boutique
www.beginningboutique.com

5. THE SOCIAL CHANNELS: Facebook
facebook.com/BeginningBoutique

6. THE SOCIAL CHANNELS: Instagram
instagram.com/BeginningBoutique

7. THE SOCIAL CHANNELS: Twitter
instagram.com/BBoutique

8. THE STRATEGY FOR SOCIAL

9. THE ENTRE
What is influencer marketing?

10. THE ENTRE
When should a business use influencer marketing?

11. THE ENTRE
When did it start and who are the main players?

12. THE ENTREHow to choose which influencers to go with...

13. THE ENTRE
Biggest
influencers in the
market in
Australia
(fashion)
Source:
http://www.leguidenoir.com/must-
read/influencers-instagram-
australia/

14. THE ENTREHow do the influencers make money?

15. THE ENTRE
What sorts of posts do influencers do?

16. THE ENTRE
What are some examples of some ‘amazeballs’
influencer posts?

17. What are some examples of some ‘amazeballs’
influencer posts?

18. BEST ONE EVER

19. THE ENTRE
How do you come up with the
package to offer influencers?
This one is
priced
high to
make the
perk you
really want
to sell look
more
attractive!

20. THE ENTRE
So you have your product, you’ve chosen your
influencer, and you’ve cut a deal, what’s next?
1. We follow up with them
2. We make sure that they have dates in the documentation before
you even start with them.
3. Just be super upfront about when things need to be done so
we’re both on the same page

21. 1. Make
everything
BEAUTIFUL
2. Post regularly
3. Be relevant
4. Respond
quickly
5. Learn from
what works
Sarah’s Top 5 Social Tips

22. Want more Instagram tips?
SUNSHINE COAST - INSTAGRAM - HALF DAY 17-NOV-
2015 - 1PM - 4:30PM
$247.00
6 SPOTS LEFT - LAST ONE FOR THE YEAR!
Book at www.thecreativecollective.com.au/events

23. Get in touch!
www.thecreativecollective.com.au
Want help with an Instagram campaign?

24. Questions?